Department Store

With a recent change in organizational structure, Stride Rite has strengthened the merchandising power behind its lines of children's shoes

Cosmetic Company: Lancome Inc., New York
Product: Vitabolic Deep Radiance Booster
Objective: To communicate the message of the product, radiance and Vitamin C, with a visually appealing display.
Distribution: Department stores
Introduction: December 1997
P-O-P Company: Design Display Group Inc., Carlstadt, N.J.
Construction/Materials: Injection-molded N.A.S. and extruded aluminum

Cosmetic Company: Lise Watier Cosmetiques Inc., Montreal
Products: Lise Watier cosmetics
Objective: To create a makeup display that would attract the younger consumer, enhance the buying experience with organized and colorful product selections, provide flexibility for new product launches and updates, and provide adaptability for different store environments.
Distribution: Mass merchants and department stores
Introduction: September 1997
P-O-P Company: Schutz International Inc., Morton Grove, Ill.

Cosmetic Company: Chanel Inc., New York
Product: Source Extreme Dual Benefit Complex Anti-Dryness/Anti-Wrinkle
Objective: To provide the first treatment to help correct dryness at its source while noticeably reducing the appearance of existing lines and wrinkles.
Distribution: Department stores, Chanel Boutiques, DFS
Introduction: September 1997
P-O-P Company: Design Display Group Inc., Carlstadt, N.J.
Construction/Materials: Fabricated acrylic, injection-molded NAS, UV silkscreening

Cosmetic Company: Lancome (Paris), New York
Products: Lancome face, eye and lip products
Objective: To launch a new product line.
Distribution: Department stores nationwide
Introduction: April 1997
P-O-P Company: Adbox Inc., Hermosa Beach, Calif.
Construction/Materials: The Adbox concept, E-flute

Cosmetic Company: Biotherm/Cosmair Inc., New York
Products: Biotherm Skin Care product line
Objective: To create a product presence in selected upscale department stores.
Distribution: Department stores
Introduction: April 1997
P-O-P Company: Mark Bric Display Corp., Hopewell, Va.
Construction/Materials: Mark Bric's Flexiframe frame and display system; PVC frames and metal connectors; four-color graphics