Department Store

Product: Sunglasses
Number of displays: 1,000
P-O-P company: Shell Container, Lake Success, N.Y.
Distribution: Sporting goods stores, department stores, sunglass specialty and optical shops
Introduction: March 1997
Duration: Permanent
Construction: Wood, ABS foam
A clear Lucite bar provides unobtrusive theft protection in this sunglass display tower from Swiss Army Brands Inc.

Cosmetic company: Chanel Inc.
Products: Lipsticks and nail polish
Introduction: October 1996
P-O-P company: Schutz International Inc., Morton Grove, Ill.
Distribution: Department stores
Construction/Materials: Black acrylic, gold metal and screening; the unit has removable panels to update products

Cosmetic company: Estee Lauder Inc.
Product: Estee Lauder Fruition Extra
Introduction: October 1996
P-O-P company: Morrison & Burke, Anaheim, Calif.
Distribution: Department stores
Construction/Materials: General Formulations Traffic Graffic floor advertising film

Cosmetic company: Lancome Inc.
Products: Spring Color Story (eye, lip, nail and cheek products)
Introduction: December 1996
P-O-P company: I.D.M.D. Manufacturing Inc., Scarborough, Ontario
Distribution: Department stores
Construction/Materials: Injection-molded plastic

Cosmetic company: Bijan Fragrances Inc.
Product: Michael Jordan cologne
Introduction: November 1996
P-O-P company: Consumer Promotions International, Mount Vernon, N.Y.
Distribution: Department stores, footwear stores, sporting goods stores
Construction/Materials: Silkscreened, acrylic header; white, powder-coated steel frame; black, textured-satin, injection-molded base

Cosmetic company: Estee Lauder Inc.
Products: Estee Lauder's full line of treatment products
Introduction: June 1996
P-O-P company: Consumer Promotions International, Mount Vernon, N.Y.
Distribution: Department stores
Construction/Materials: Injection molding, metal sign band, silkscreening of mylar, pad printing, hot stamping, custom steel rod