Department Store

Cosmetic Company: Elizabeth Arden Co./Parfums International Division, New York
Product: Lagerfeld Jako fragrance
Objective: To produce self-service fragrance testers that promote the modern, stylish and masculine image of the young, professional Lagerfeld man. The hardware picks up the fragrance line motifs while enhancing the product and photography imaging to fit into the European marketplace.
Distribution: European parfumeries and department stores
Introduction: September 1997
P-O-P Company: Groupe Cartofage, Paris

Cosmetic Company: Prescriptives, New York
Product: Exact Matchstick Foundation
Objective: The client wanted the product to be easily accessible to the customer while retaining the product's airtight seal. The unit needed to display the shade selection from light to dark while occupying a minimal amount of counter space.
Distribution: Department stores
Introduction: September 1997
P-O-P Company: Design Display Group Inc., Carlstadt, N.J.
Construction/Materials: Fabricated acrylic, vacuum-formed metallic styrene

Marketer: Swiss Army Brands Inc., Shelton, Conn.
Objective: To provide clear product visibility and easy access to the glasses. The display went into sunglass specialty, sporting goods and better department stores.
Number of Displays: 1,000
Construction/Materials: Molded resin and dark cherry wood with embossed labeling; custom-developed three-stage paint to emulate granite
Introduction: April 1997
Producer: Shell Containers, Lake Success, N.Y.

Cosmetic Company: Caswell-Massey, Edison, N.J.
Products: Dr. Hunter's Original Remedies
Objective: To establish the line as a quality brand with a history behind it. The fixture, packaging and graphics create an old-fashioned apothecary store environment within any retail outlet.
Distribution: Main Street pharmacies and gift, natural foods and department stores
Introduction: October 1997
P-O-P Company: Display Works Inc., Manalapan, N.J.
Construction/Materials: Dark wood with gold labeling and scroll work

Marketer: Safilo USA, Fairfield, N.J.
Objective: To create a high-tech, pilfer-proof counter display to attract the Generation X consumer. The rotating unit was launched in major department stores and sporting goods stores worldwide.
Number of Displays: 200
Construction/Materials: Stainless steel body and uniquely designed channels to receive curved PETG material doors
Introduction: March 1997
Producer: Ettinger Displays Inc., Hauppauge, N.Y.

Marketer: Safilo USA, Fairfield, N.J.
Objective: To create a display collection reinforcing the Ralph Lauren image using a clean, sleek design, bright colors and solid construction with anti-theft features. The versatility of the displays allows retailers to cross merchandise and use the displays on a counter or in a window. Major department stores and independent eyewear chains participated in this program with great success.
Number of Displays: 750

Specialty Stores Competition are Influencing P-O-P Designed for Watches, Glasses and Jewelry