Department Store

Cosmetic Company: Chanel Inc., New York
Product: Source Extreme Dual Benefit Complex Anti-Dryness/Anti-Wrinkle
Objective: To provide the first treatment to help correct dryness at its source while noticeably reducing the appearance of existing lines and wrinkles.
Distribution: Department stores, Chanel Boutiques, DFS
Introduction: September 1997
P-O-P Company: Design Display Group Inc., Carlstadt, N.J.
Construction/Materials: Fabricated acrylic, injection-molded NAS, UV silkscreening

Cosmetic Company: Lancome (Paris), New York
Products: Lancome face, eye and lip products
Objective: To launch a new product line.
Distribution: Department stores nationwide
Introduction: April 1997
P-O-P Company: Adbox Inc., Hermosa Beach, Calif.
Construction/Materials: The Adbox concept, E-flute

Cosmetic Company: Biotherm/Cosmair Inc., New York
Products: Biotherm Skin Care product line
Objective: To create a product presence in selected upscale department stores.
Distribution: Department stores
Introduction: April 1997
P-O-P Company: Mark Bric Display Corp., Hopewell, Va.
Construction/Materials: Mark Bric's Flexiframe frame and display system; PVC frames and metal connectors; four-color graphics

Specialty Stores Competition are Influencing P-O-P Designed for Watches, Glasses and Jewelry

Marketer: Swiss Army Brands Inc., Shelton, Conn.
Objective: To provide clear product visibility and easy access to the glasses. The display went into sunglass specialty, sporting goods and better department stores.
Number of Displays: 1,000
Construction/Materials: Molded resin and dark cherry wood with embossed labeling; custom-developed three-stage paint to emulate granite
Introduction: April 1997
Producer: Shell Containers, Lake Success, N.Y.

Cosmetic Company: Caswell-Massey, Edison, N.J.
Products: Dr. Hunter's Original Remedies
Objective: To establish the line as a quality brand with a history behind it. The fixture, packaging and graphics create an old-fashioned apothecary store environment within any retail outlet.
Distribution: Main Street pharmacies and gift, natural foods and department stores
Introduction: October 1997
P-O-P Company: Display Works Inc., Manalapan, N.J.
Construction/Materials: Dark wood with gold labeling and scroll work

Marketer: Safilo USA, Fairfield, N.J.
Objective: To create a high-tech, pilfer-proof counter display to attract the Generation X consumer. The rotating unit was launched in major department stores and sporting goods stores worldwide.
Number of Displays: 200
Construction/Materials: Stainless steel body and uniquely designed channels to receive curved PETG material doors
Introduction: March 1997
Producer: Ettinger Displays Inc., Hauppauge, N.Y.