Department Store

Client: Skechers USA Inc., Manhattan Beach, Calif.
Name of Display: Skechers Inflatable Picture Frames
Distribution: Independent shoe stores, specialty stores, department stores, company-owned stores
Objective: To provide eye-catching neon-colored frames with Skechers photo inserts to be used in shoe displays and as a gift-with-purchase. To enhance and draw attention to Skechers products.
Introduction: November 1997
Expected Length of Use: Permanent

Client: Global Sports Inc., King of Prussia, Pa.
Name of Display: Yukon Concept Shop
Distribution: Outdoor specialty stores, department stores, full-line sporting goods stores
Objective: To market innovative performance and lifestyle outdoor footwear for the outdoor enthusiast.
Introduction: Fall 1998
Construction/Materials: Foam, wood structure, plastic
P-O-P Company: Flair Industries, Providence, R.I.

As the shoe market continues to expand at a dizzying pace, marketers look to P-O-P to keep one step ahead.

With a recent change in organizational structure, Stride Rite has strengthened the merchandising power behind its lines of children's shoes

Product: Digital phones
Number of displays: 200
P-O-P company: FPI Display Network Inc., West Chicago, Ill.
Distribution: Electronics stores, department stores, specialty shops
Introduction: October 1997
Duration: Permanent
Construction: MDF wood (base and stand), blue acrylic (sign holders)
AT&T Digital Communications has produced a display that functions as a floorstand, countertop display or wall unit. The piece was created by the Chicago branch, but is finding fans in other regions as well.