Steppin' Up As the shoe market continues to expand at a dizzying pace, marketers look to P-O-P to keep one step ahead. Store Negligence: Jennifer Hopkins v. Kmart VAM Corp. Puts Italian Cookware on Display Grendha Adds P-O-P for Sandal Expansion Wolverine Display Fits in all Channels Stride Rite: Striving for Consistency With a recent change in organizational structure, Stride Rite has strengthened the merchandising power behind its lines of children's shoes Category Management System Promotes Carson Products' Dark and Lovely Line Hard Candy Cosmetics Lets Consumers Help Themselves Estee Lauder Countertop Promotes Aramis Lab Series Cosmetics and Fragrance P-O-P: Merchandising Health & Happiness First Previous 114 115 116 117 118 Next Last
