Fashion Sense Marketers of apparel and fashion accessories are approaching the retail environment with a combination of creativity and common sense. Rondele Merchandises Specialty Cheeses Sherwin-Williams, Disney Paint the Town Disney characters highlight decorating accessories units at mass merchants and home centers Disney Publishing Wins Best of Show Cost savings and "manual" motion capture judges' attention and lead to P-O-P honor for an innovative children's book display. Floorstand Shows How Sony WEGA Stacks Up Countertop Displays Showcase Timex i-Control Watches Maui Jim Improves Sunglass Floorstand Calvin Klein Rolls Out Cosmetics Global launch offers hands-on trial in store-within-a-store format Cosmetics Merchandising Makeover In the wake of retail movement toward open-sell, cosmetic marketers are becoming more strategic in their approach to in-store merchandising and P-O-P. A.T. Cross Gains Mass Market Foothold Via Countertop First Previous 110 111 112 113 114 Next Last
