Kmart Dresses Up Stores for WB Tie-in Linens 'n Things Heads to Campus The Rap on Shoes Hip-hop culture dominates the footwear category, so marketers walk to an urban beat. They also are leveraging well-known properties to establish brand trust in specific niche markets. Dickies Footwear Builds Account-Specific Concept Shops Wal-Mart TV Is a $60 Million Network PRN Corp. Files for IPO Kohl's Takes Up Fortune Telling Hall of Fame Profile: Laurie Houlihan A Q&A with Laurie M. Houlihan, L'Oreal Paris/USA Not Just Child's Play Toy manufacturers juggle cost-effectiveness, how to appeal to mom and junior, differing store requirements and the benefits of licensing Sears Crafts a NASCAR Sweepstakes Marshall Field's Vertical Fashion Show A case study from the Promotion Marketing Association's 2004 Reggie Awards First Previous 100 101 102 103 Next Last
