The Rap on Shoes Hip-hop culture dominates the footwear category, so marketers walk to an urban beat. They also are leveraging well-known properties to establish brand trust in specific niche markets. Wal-Mart TV Is a $60 Million Network PRN Corp. Files for IPO Kohl's Takes Up Fortune Telling Not Just Child's Play Toy manufacturers juggle cost-effectiveness, how to appeal to mom and junior, differing store requirements and the benefits of licensing Sears Crafts a NASCAR Sweepstakes Hall of Fame Profile: Laurie Houlihan A Q&A with Laurie M. Houlihan, L'Oreal Paris/USA Retail TV Network Improves Consumer Perceptions of Mall, Study Finds Marshall Field's Vertical Fashion Show A case study from the Promotion Marketing Association's 2004 Reggie Awards The Gap Sends Customers Packing Channel Blurring: A Consumer's Perspective First Previous 100 101 102 103 104 Next Last
