Customer Experience

What you don't know about your shoppers could hurt you.

Marketers don't necessarily adopt the shopper's perspective when they attempt innovation, but they should.

Best Buy is winning with women -- and everyone else.

Tomorrow's consumers may very well be shopping on their cellphones.

Best Buy becomes a great place for women to shop by becoming a great place for women to work.

Bob Thacker says his plans to make us love OfficeMax are right on target.