Big Ticket Merchandising Promoting expensive durable goods is a whole different merchandising ballgame. Marketers of big-ticket items offer tips for producing smarter, harder-working P-O-P. Hall of Fame Profile: Ron Scheiblauer A Profile of Ron Scheiblauer, Director, Visual Merchandising/Signing, The Home Depot Medisana Puts Health Monitoring Devices on Display Colgate Displays to Convert Manual Toothbrush Users Calvin Klein Rolls Out Cosmetics Global launch offers hands-on trial in store-within-a-store format Maui Jim Improves Sunglass Floorstand Trek and Visa Launch Joint Venture Culture Club: Ethnic Marketing at the Point-of-Sale Ethnic marketing is rife with challenges and opportunities for brand marketers who understand their audience. Honda Motor Displays Detail Optional Features Texaco Designs New C-Store Program DaimlerChrysler Kiosk Offers Vehicle Info Swatch Debuts Cone Tower First Previous 182 183 184 185 186 Next Last
