Customer Experience

Marketers don't necessarily adopt the shopper's perspective when they attempt innovation, but they should.

Tomorrow's consumers may very well be shopping on their cellphones.

Best Buy becomes a great place for women to shop by becoming a great place for women to work.

If we agree that retail is a medium, then what's the message?

Bob Thacker says his plans to make us love OfficeMax are right on target.

All great brand identities are now retailer-specific.

Digital signage networks offer a new kind of creative canvas