Bil Mar Foods Introduces Sara Lee Sandwich Shoppe Awnings Milk Processors Look Down to Push Up C-Store Sales Back-Up Strategy Aids Snackwell Pringles: Can't Stop Selling 'Em Keeping Control of Creative and Costs Many marketers like open-bid situations to ensure low cost and strong creative efforts, but they pay for it in the end P-O-P Material Critical Paths How long it takes to make each component plays a key role in how fast the display can be in the store Advertising Strategies to Increase Usage Frequency Commitment to P-O-P Rejuvenates Michelob Survey Indicates Use of Outside Merchandising Services will Grow Can Package Size Accelerate Usage Volume? Four laboratory studies and a field study show circumstances in which larger package sizes encourage greater use than smaller package sizes. First Previous 563 564 565 566 567 Next Last
