Snacking P-O-P As American dietary habits evolve into an eat-on-the-run lifestyle, snack foods and candy play a more prominent role in the lives of consumers. P-O-P helps make snacks easier to find. Pepsi-Yahoo! Fusion Marketing Expands Promo Reach, Cuts Costs A 'Rush' to Market SoBe Challenges Beverage Competition With New Energy Drink and Displays Unilever Repositions Salon Selectives Modeling Coupon Values for Ready-to-Eat Breakfast Cereals Examining the factors that influence coupon face values Display Helps Moves Supplement to Retail Masses of Merchandisers 'Energize' Launch A Benefit Congruency Framework of Sales Promotion Effectiveness Examing the effectiveness of monetary vs. non-monetary promotions Colgate Displays to Convert Manual Toothbrush Users Jell-O "Easter" Promotion Wins Bronze Effie First Previous 551 552 553 554 555 Next Last
