CPG

The manufacturer ran a campaign on Target.com elevating Black-owned brands and spotlighting its sponsorship of the 2023 Essence Festival of Culture this summer.

Eagle Family Foods’ G.H. Cretors gave Costco an exclusive launch window for the caramel puffs snack it rolled out in March.

Our study’s insights give a blueprint for RMNs who want to be proactive rather than reactive in meeting buyer needs, writes Parbinder Dhariwal of CVS Media Exchange.

​​​​​​​Our proprietary research digs into what agency professionals — and their CPG clients — really think about retail media.

​​​​​​​We showcase various best-in-class campaigns from the Association of National Advertisers’ (ANA) annual REGGIE Awards.

Consumption trade-offs: Research examines spending on discretionary general merchandise; plus, a look at snacking and candy purchasing.

Meet the 25 innovators who are forging the evolution of retail media and advancing connected commerce across the path to purchase.

Unilever works with Walmart Connect to leverage key consideration moments in the launch campaign for the exclusive collection.

YouTube star Emma Chamberlain brought her direct-to-consumer coffee brand exclusively to Walmart in April.

Mars tied in to “National Ice Cream Sandwich Day” on Aug. 2 by deploying its M&M’s Ice Cream Night Freeze Truck to dole out free ice cream cookie sandwiches.