Exceptions to the Rule No matter how many formal directives and spec sheets a retailer might print, the reality is that a lot of in-store marketing policies remain inscrutable. Pepsi Rings Out, In New Year With Raft of Rebate Offers Tom's of Maine Takes a Trip to the Dentist Jell-O Molds a Holiday Offer with Help from Dole Foods P&G's 'brandSaver' Revisits Special Olympics Jessica Simpson Stumps for Hershey's Liquid Ice Sam Adams Taps into a 'Monster House' Promo Campbell's Lures Shoppers with Recipe Magazine Firefighter Brand Blazes into Retail Heinz Keeps Making Like a 'Family' First Previous 491 492 493 494 495 Next Last