While cosmetics and personal care have particularly seen growth online, brands and retailers are also increasingly tapping into in-store experiences, both permanent and temporary, to connect with new shoppers.
Our exclusive research shows insights about why consumers are shopping in-store, what they are shopping for, what drives them to make spontaneous purchases, and the factors influencing their in-store experience.
Using its proprietary research capabilities, the Path to Purchase Institute surveyed 1,000 Gen Z consumers from across the U.S. in March 2022 to learn about their shopping habits.
