Cosmetics

Client: Bobbi Brown Professional Cosmetics
Product: Essentials cosmetics
P-O-P company: Ledan Inc., New York
Distribution: Salons and department stores
Construction: Lacquered wood base; CNC-routed, silkscreened Corian top; acrylic header
Introduction: March 1994

Client: Cosmair Inc.
Product: V ... by Vanderbilt perfumes
P-O-P company: P.O.P. Inc., Long Island City, N.Y.
Distribution: Mass merchants
Construction: Molded NES and amoloy; mounted litho printing
Introduction: January 1994

Client: Chattem Inc.
Product: CornSilk cosmetics
P-O-P company: Advertising Display Co., Englewood Cliffs, N.J.
Distribution: Mass merchants, drug chains
Construction: Rubber plate printed; litho spot mounted on printed riser; inner support system
Introduction: June 1994

Client: Chesebrough-Pond's USA
Product: Age Defying creams and lotions
P-O-P company: Mechtronics Corp., Stamford, Conn.
Distribution: Mass merchants and drug stores
Construction: Styrene; acrylic; metal; vacuum-forming; injection molding; heat bending
Introduction: July 1994
The Pond's Institute display, with its lighted panels and sound chip, can be modified for future products.

Product: Beautiful Bath
Number of displays: 3,500
P-O-P companies: Henschel-Steinau, Englewood, N.J. (structure); Plastic Concepts, Huntington Beach, Calif. (trays); Packaging Spectrum, Los Angeles (header card)
Distribution: Drug stores, mass merchants and supermarkets
Introduction: September 1994
Duration: Permanent
Construction: High-impact styrene
Freeman Cosmetic Corp. has introduced its Beautiful Bath display, a two-sided tower that holds 240 packages of botanical bath gels and oils.