Cosmetics

Client: Cosmair Inc.
Producer: P.O.P. Displays Inc.
Category: Injection-molded Plastic: Counter, shelf or table unit
Comments: This display's upscale design reinforces the brand's image as a technologically advanced product. The trays are made from injection-molded components that can be replaced to accommodate updated products. A metal turntable base makes the display convenient for use by beauty consultants.

Client: Maybelline Inc.
Producer: Advertising Display Co.
Category: Injection-molded Plastic: Wall unit
Comments: This modular wall system accommodates a variety of packaging sizes as well as differing drug-store and mass-merchant planograms. Each interlocking module is customized with one of seven product trays or hooks. Trays for uncarded products contain spring-load pushers. Modules feature pull-out trays for price labels.

Client: Coty Inc.
Producer: Trans World Marketing
Category: Multiple Materials: Counter, shelf or table unit
Comments: The molded sides replicate window panes, allowing consumers to fully experience the aroma. The use of semipermanent materials, such as injection-molded sides and corrugated shelves, encourage long-term retail placement.

Client: Elizabeth Arden Inc.
Product: Nuits Indiennes Dramming Unit
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Parfumeries
Construction: Fabricated acrylic
Introduction: February 1994
The dramming unit dispenses perfume into a vial. Made from custom-color acrylic, the dramming unit has the Indian Nights logo stamped on the front and a graphic panel of the perfume bottle on the side.

Client: Bonnie Bell
Product: Smackers
P-O-P companies: Stone Container Packaging & Display Group (corrugated and printing); Fasteners For Retail Inc. (hooks)
Distribution: Chain drug stores, discount department stores and mass merchants
Construction/Materials: Five-color, three-color and one-color printing on corrugated; glass-reinforced nylon hooks
Introduction: July 1993

Client: Lancome
P-O-P company: Diam-Decoretalage
Category: General Tester Display/Cosmetics & Perfume