Cosmetics

Product: H2O Plus Watercolors cosmetics
Number of displays: 50
P-O-P company: P.O.P. Displays Inc., Long Island City, New York
Distribution: H2O Plus specialty stores and department stores
Introduction: November 1992
Duration: Permanent
Construction: Formica base; heat-bent acrylic top; vacuum-formed inserts and drawers; silkscreening
A set of two new displays for Watercolors cosmetics play off the look of H2O Plus stores and switch the focus from bath to beauty products.

Client: Kose Cosmetics Co.
P-O-P company: Express Co.
Category: Cosmetics and Fragrances (Advertising)

Product: Van Cleef & Arpels
Client: Parfums Van Cleef & Arpels
P-O-P company: de Hugues Flochel Creation
Category: Parfumes & Cosmetiques

Client: May Co.
P-O-P company: Electra Display, Ronkonkoma, New York
Distribution: May Co. department stores
Construction: The Borghese in-case strip is hot stamped. The Fashion Fair in-case strip features metal lettering mounted to plexiglass.
Introduction: October 1992
Comments: The in-case strips for Fashion Fair required custom coloring. The colors had to be matched to the required logo specifications.

Client: Revlon
P-O-P company: Alliance Display & Packaging Co., Winston-Salem, N.C.
Distribution: Mass merchants and drug stores
Construction: Corrugated structure with laminated hardboard base
Introduction: October 1992
Comments: This unique design reinforces the packaging in this relaunch of the Core Nail product line.

Client: La Perfumerie Inc.
P-O-P company: The Royal Promotion Group Inc., New York
Distribution: Department stores
Construction: Maple wood, matte acrylic, brass accents, silkscreening and fabrication
Introduction: November 1992
Comments: The glorifier display is constructed to convey the naturalistic qualities of the brand. Six different fragrances are merchandised on two tiers in a circular layout. The products are accessible from all sides. The graphics reinforce and parallel those of the bottle and outer package.