Cosmetics

L'Oreal Colour Riche
P.O.P. Displays Inc.

Calling All Colours
Ultimate Display Industries Inc.

Princess Marcella Borghese Major Color Unit
IDMD Manufacturing Inc.

L'Oreal Preference Boutique
Markson Rosenthal & Co.

Ship date: October 1996
Materials/Processes involved: Primarily injection-molded N.A.S. with vacuum-formed platforms covered with laser-cut acrylic templates.
Description: A three-tiered revolving unit features all Chanel foundations and powder products. Organized for easy accessibility, the products are arranged by formula and shade intensity. The powder products are testable from drawers in the unit.
Producer company: Design Display Group, Carlstadt, N.J.

Product: Black Radiance lip and nail colors
Number of displays: 15,000 (5,000 each of three)
P-O-P company: Bannon Group Inc., New York
Distribution: Mass merchants and drugstores
Introduction: September 1996
Duration: Promotional
Construction: Vacuum-formed, high-impact styrene; four-color riser
Three new countertop displays for Black Radiance Attitude and Black Radiance Shimmer lip and nail colors create a secondary location to reinforce rack positioning of Black Radiance products already in-line in cosmetics departments.

Product: Black Pearls fragrance
Number of displays: 3,400
P-O-P company: Dauman Displays Inc., New York
Distribution: Upscale department stores
Introduction: March 1996
Duration: Permanent
Construction: Injection-molded black nylon; injection-molded ABS pedestal with electroplated 24-carat bright gold; brushed gold aluminum; frosted bottle with jeweled stopper; screen-printed header