Cosmetics

Client: Unilever Prestige, Mount Olive, N.J.
Producer: The Royal Promotion Group, New York
Comments: Frosted acrylic, strong imagery and appealing colors were used to bring the BCBG fashion brand into fragrance retail. The displays unified the four different fragrances without singling out any particular scent or color.

Client: L'Oreal USA, New York
Producer: Diam POP Group, El Segundo, Calif.
Comments: Illuminated graphics and light poles create a glow around products in this wall display designed to meet the merchandising specifications of all mass drugstores in the U.S.

Client: Maybelline, New York
Size of Run: 30,000
Producer: Diam POP Group, El Segundo, Calif.
Division: Semi-Permanent, Cosmetics: Single Product Line
Comments: New product introductions tend to get lost within existing standardized merchandisers. These wall talkers fit within Maybelline's XL merchandising systems to highlight new product introductions more effectively.

Client: Kose America Inc., New York
Size of Run: 100
Producer: The Royal Promotion Group Inc., New York
Division: Permanent, Cosmetics: Single Product Line
Comments: Bright red, laser-cut acrylic helped to define the new cosmetic line's youthful, playful image. The glorifiers were designed to introduce the product at retail prior to rollout of tester displays.

Client: Puig USA, New York
Size of Run: 8,600
Producer: The Royal Promotion Group Inc., New York
Division: Temporary, Fragrances: Women's Perfumes
Comments: All of the elements in this display program were printed on matched silver foil to give them a more dimensional look and attract the attention of a younger audience. The banner, diptych and cubes were offered to give retailers a variety of display options.

Client: Stern Fragrances Inc., New York
Size of Run: 2,000
Producer: The Royal Promotion Group Inc., New York
Division: Permanent, Fragrances: Men's and Women's Fragrances
Comments: The elliptical design of these displays mimics that of the Phat Farm fragrance bottle. The tester was placed on a cord to enable easy testing while also preventing theft.

Client: Lancome - USA, New York
Size of Run: 2,585
Producer: Diam POP Group, El Segundo, Calif.
Division: Semi-Permanent, Cosmetics: Testers
Comments: Stepped product platforms provide easy access to products, which seem to float over the acrylic base of this display.

Client: Elizabeth Arden, Stamford, Conn.
Size of Run: 3,000
Producer: Mechtronics, White Plains, N.Y.
Division: Permanent, Cosmetics: Testers
Comments: This modular, flexible merchandising program was updated to introduce various products throughout the year in a cost-efficient manner.

Revlon is testing a cosmetics wall merchandiser designed to be easy to shop