Cosmetics

Client: Revlon Inc.
P-O-P company: P.O.P. Inc., Woodside, N.Y.

Client: Erno Laszlo
P-O-P company: Mechtronics Corp., Stamford, Conn.

Client: Chanel Inc.
P-O-P company: Shannen Promotions Inc., New York

Client: Donna Karan Beauty Co.
Producer: The Royal Promotion Group Inc.; New York
Category: Metal/Wire Counter, Shelf or Table Unit
Comments: To showcase a new skincare line, two sizes of displays were produced for a variety of selling spaces. The units are made from black powder-coated sheet steel. The templates and the header panel on the large unit are attached with magnets. The backs of the units house a tissue holder and water spray bottle.

Client: Revlon Inc.
Producer: Rapid Mounting & Finishing Co.; Union City, Calif.
Category: Paper board Endcap, Sidekick or Power Wing
Comments: The structure of this display, which represents a forced perspective view of the high-rise buildings of New York City, creates attractive product platforms. The display is constructed from black foamboard with minimal silkscreening, which results in a gloss-and-dull effect. The header is four-color litho printed.

Product: Natural Instincts haircolor
Number of displays: 14,000
P-O-P company: Harvey Shayew Inc., Babylon, N.Y.
Distribution: National drug chains
Introduction: October 1994
Duration: Temporary
Construction: Corrugated with four-color printing (base, header and poles); hand-crafted wood (baskets)
This eye-catching floorstand for Clairol Inc.'s new Natural Instincts haircolor line uses 3-D elements, wood baskets and a tropical look to highlight the product's use of natural ingredients.

Client: Revlon
Product: Charles of the Ritz Color Center
P-O-P company: Display Systems Inc., Maspeth, N.Y.
Distribution: Department stores
Construction: Silkscreened and fabricated plexiglass; vacuum formed tester trays; die-cut matte styrene; lithographed tag stock
Introduction: October 1994