Cosmetics

Client: Clairol Inc., Stamford, Conn.
Products Promoted: Hair coloring
Comments: This oversized standee (25 inches wide by 70 inches tall) was designed for placement in movie theater lobbies away from the competitive clutter of the retail environment. The hair coloring line was promoted in conjunction with a national sweepstakes to win a trip to the premier of "Legally Blonde."
Introduction: April 2001
Size of Run: 225
Construction/Materials: Large-format, four-color litho mounted on E-flute corrugated, hand-glued supports

Client: Estee Lauder Companies, New York
Products Promoted: False eyelashes
Comments: Creative use of inexpensive materials used in this display produced the look of a permanent countertop display at the cost of a temporary display.
Introduction: May 2001
Size of Run: 900
Construction/Materials: Die-cut E-flute corrugated, wire-cut EPS foam, thermoformed high-impact styrene, litho printing with gloss UV laquered SBS wraps
P-O-P Company: Triangle Display Group, Philadelphia

Client: Estee Lauder Companies, New York
Products Promoted: Foundation
Comments: This countertop display enables customers to test new and existing Prescriptives foundation products.
Introduction: June 1999
Size of Run: 1,440
Construction/Materials: Anodized aluminum, clear acrylic, injection-molded trays
P-O-P Company: Array Marketing Group, Los Angeles, IDMD Design & Manufacturing Division

Client: Zia Natural Skincare, San Francisco
Products Promoted: Cosmetics
Comments: This durable wood display was designed to make a bold introduction for the national product launch.
Introduction: July 2001
Size of Run: 250
Construction/Materials: Finished Baltic birch veneer on MDF core
P-O-P Company: Vintage Wood, Sebastopol, Calif.

Client: La Prairie Inc., New York
Products Promoted: Cosmetics line
Comments: Designed to both test and glorify the product, this countertop display features seven modular components and 10 removable drawers and caddies.
Introduction: August 2000
Size of Run: 400
Construction/Materials: Acid-etched, powder-coated metal, laser-cut mirror and PETG, injection-molded parts
P-O-P Company: Nikles Design Corp., Baldwin, N.Y.

A push for stronger store branding and "open sell" retailing have made it more challenging for cosmetics marketers to build their brands at retail.

Client: Coty Inc., New York
Product Promoted: American Original fragrance
Comments: Modular design, efficient use of tooling and injection-molded parts enabled cost-effective production of these countertop units designed to launch Coty's American Original fragrance by Stetson.
Introduction: December 2000
Size of Run: 9,140
Construction/Materials: Injection-molded styrene, brushed aluminum decorative trim
P-O-P Company: Mechtronics, White Plains, N.Y.

Client: Bourjois Paris, New York
Products Promoted: Cosmetics
Comments: These installations were designed to create brand awareness for a major European cosmetics company in U.S. department stores.
Introduction: October 2000
Size of Run: 210
Construction/Materials: Acrylic, polyurethane foam, styrene, cardstock
P-O-P Company: Array Marketing Group, Los Angeles, Thomson-Leeds Division