Cosmetics

Estee Lauder Looks Outside for Inspiration to Create Effective, Entertaining Merchandising

Product: Matrix cosmetics line
P-O-P company: P.O.P. Inc., Woodside, N.Y.
Distribution: Hair salons
Introduction: September 1995
Duration: Permanent
Construction: Laminated particleboard (base and column); injection-molded plastic (overall center, drawers); clear, injection-molded plastic (face coverings); vacuum-formed plastic (trays).
Matrix Essentials' injection-molded cosmetics center represents the first time the company has offered salons an all-inclusive display.

General Tester Stand Make Up Nina Ricci
PPI Group (International)

Parfums International Nuits Indiennes Fragrance Tester
Dauman Displays Inc.

P-O-P company: Intermark Corp. division of HMG Worldwide
Client: Clairol Inc.
Product: Clairol haircoloring products
Released: September 1994
The Clairol Color Choice System eliminates confusion, educates consumers and provides individual advice at the point-of-purchase. The custom, LCD-based system allows the customer to easily choose an appropriate hair color based on three levels of color permanence.

Revlon Lip Blitz Floorstand
Somerville Merchandising Services

Jean Patou Window Display
Prisme