Cosmetics

P-O-P company: Intermark Corp. division of HMG Worldwide
Client: Clairol Inc.
Product: Clairol haircoloring products
Released: September 1994
The Clairol Color Choice System eliminates confusion, educates consumers and provides individual advice at the point-of-purchase. The custom, LCD-based system allows the customer to easily choose an appropriate hair color based on three levels of color permanence.

Client: Elizabeth Arden Co.
P-O-P company: Mechtronics Corp., Stamford, Conn.

Client: Khepra Beauty Group
P-O-P company: P.O.P. Inc., Woodside, N.Y.

Client: Clairol
P-O-P company: Display Masters, Whitestone, N.Y.

Client: Christian Dior Parfumes
P-O-P company: Thomas A. Schutz Co., Morton Grove, Ill.

Client: L'Oreal/Cosmair Inc.
P-O-P company: RTC Industries, Rolling Meadows, Ill.

Client: Revlon Inc.
P-O-P company: P.O.P. Inc., Woodside, N.Y.

Client: Erno Laszlo
P-O-P company: Mechtronics Corp., Stamford, Conn.