Cosmetics

A push for stronger store branding and "open sell" retailing have made it more challenging for cosmetics marketers to build their brands at retail.

Client: Coty Inc., New York
Product Promoted: American Original fragrance
Comments: Modular design, efficient use of tooling and injection-molded parts enabled cost-effective production of these countertop units designed to launch Coty's American Original fragrance by Stetson.
Introduction: December 2000
Size of Run: 9,140
Construction/Materials: Injection-molded styrene, brushed aluminum decorative trim
P-O-P Company: Mechtronics, White Plains, N.Y.

Client: Bourjois Paris, New York
Products Promoted: Cosmetics
Comments: These installations were designed to create brand awareness for a major European cosmetics company in U.S. department stores.
Introduction: October 2000
Size of Run: 210
Construction/Materials: Acrylic, polyurethane foam, styrene, cardstock
P-O-P Company: Array Marketing Group, Los Angeles, Thomson-Leeds Division

Client: Lancome Inc., New York
Products Promoted: Lipstick
Comments: This 24-count countertop display features changeable graphics and sturdy aluminum construction that has held up well at retail.
Introduction: March 2001
Size of Run: 2,260
Construction/Materials: Injection-molded body of custom white NAS, pre-anodized aluminum, powder-coated metal panels, clear acrylic.
P-O-P Company: Design Display Group Inc., Carlstadt, N.J.

Client: Maybelline Inc., New York
Products Promoted: Lip polish
Comments: The product cartridge on this display can be rotated upside down to begin "lava-lamp" movement of the colorful flavoring suspended in the clear lip gloss of the product. Although the tray is designed to keep product from falling out, the lip gloss is still easily removed.
Introduction: October 2000
Size of Run: 12,000
Construction/Materials: Lithography, chip board supports, vacuum-formed and fabricated PETG cartridge, hot-stamped scent names

Client: Estee Lauder Companies, New York
Products Promoted: Prescriptives Colorclicks
Comments: An update of an existing modular aluminum base, this display was designed to showcase new color products in the Colorclicks line.
Introduction: June 2001
Size of Run: 1,000
Construction/Materials: Vacuum-formed translucent styrene, clear acrylic, three-tiered spinner
P-O-P Company: Array Marketing Group, Los Angeles, IDMD Design & Manufacturing Division

Product: Oxygen women's fragrance
Number of display: 6,000
P-O-P company: Riccarr Displays Inc., Pine Brook, N.J.
Distribution: Department stores
Introduction: March 2001
Duration: Permanent
Construction: Corrugate, foil board, E-flute, two-color process graphics
Display set-up: Retail staff
This 42-inch-high, portable glorifier for L'Oreal's Oxygene fragrance collapses for easy moving and storage, offering retailers an alternative for merchandising.