Cosmetics

Albea’s Innovative Beauty Group brand incubator launched a blue-light blocking cosmetics line exclusively at Walmart in August.

Here is a sampling of how some brands and retailers reached consumers this year ahead of and during these annual sales events.

Revolution Beauty tied in to the 20th anniversary of the Warner Bros. movie by launching a cosmetics collection inspired by the Christmas film exclusively at Walmart on Nov. 4.

Hayden Products’ Walmart-exclusive cosmetics brand Hard Candy launched a limited-edition makeup collection based on the “Wednesday” Netflix series at Walmart ahead of Halloween.

The assortment spans a special mix of full-size top-selling products and exclusive new mini sizes and sets called Fenty Snackz.

The exclusive line celebrates the 30th anniversary of the Universal Pictures movie this summer.

The brand rolled out a line of cosmetics based on Japanese manga series Naruto exclusively to Ulta Beauty in July as part of an ongoing partnership with the retailer.

The retailer is tying in to the July 21 theatrical release of "Barbie" with a sweepstakes, pop-up events and multiple licensed exclusives.

After testing five locations since January, the department store chain will open 45 additional scaled-down shops by the end of 2023.