Convenience Stores

As retail markets consolidate, marketers strive to develop partnerships with key accounts -- but is there room for a senior partner in the mix?

Smaller retailers want their P-O-P concerns met, too, but their options are limited unless special needs offer a payback.

Today, more people are getting involved in P-O-P decisions. Who's pivotal, and what happens when retail departments clash?

Taking over a category is a dream come true for marketers. But with great power comes greater responsibilities, too.

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