Chains Take the Lead In Driving P-O-P Decisions As retail markets consolidate, marketers strive to develop partnerships with key accounts -- but is there room for a senior partner in the mix? Niche Retailers Fight to be Heard Smaller retailers want their P-O-P concerns met, too, but their options are limited unless special needs offer a payback. Can We Talk? Today, more people are getting involved in P-O-P decisions. Who's pivotal, and what happens when retail departments clash? Europe's V6 Dental Gum Hits U.S. Nabisco Aisle Architecture Program to Increase Traffic Nabisco's Cookie and Cracker Section Gets a Facelift IDV North America Offers Five-Tiered Floorstand Amurol Displays Alert Consumers to New Gum Move Over Godzilla -- Here Come the Hooper's Hooch Lemons! One Taste and You're Hooched, Dude ... Brown & Williamson Offers Panoramic Merchandising System Kool-Aid Opts For P-0-P-Only 'Slushies' Launch First Previous 426 427 428 429 430 Next Last
