Contextual Commerce

Crocs, Tarte and Pacsun explain why they are treating TikTok Shop less like a campaign and more like a core retail channel.

Here's how the manufacturer highlighted its brands through a full-scale omnichannel program at Walmart and other retailers.

The format weaves brand storytelling into the ride itself, aligning in-app media with where riders are headed.

Chicory's latest expansion aligns with growing consumer interest in healthy living, home cooking and meal planning.

Why Contextual Commerce Media is Crucial for CPG Success

Yuni Baker-Saito explains why he thinks contextual media is better for advertisers, and how Chicory evolved from a shoppability-focused company to an end-to-end contextual commerce media platform.

Our proprietary research examines opportunities for brands to influence in-the-moment buying decisions in the grocery category, including via online recipes.

P2PI's latest proprietary research looks at shopper engagement with contextual commerce, experiences with online recipes and social media usage.

Through a new shoppable integration, Albertsons shoppers within Chicory's recipe network have a streamlined add-to-cart and checkout process.