Hall of Fame Profile: Barbara Daugherty An interview with Barbara Daugherty, National Sales Marketing Manager -- Frito-Lay Inc. Sassaby Cosmetics Introduces Four Displays Hall of Fame Profile: Andy Siditsky Interview with Andy Siditsky, Executive Director, Worldwide Creative Services -- Buena Vista Home Entertainment, The Walt Disney Co. Pepsi Supports Pop Culture Campaign With Massive P-O-P Effort Pentel Displays Allow Shoppers To Try Before They Buy Move Over Godzilla -- Here Come the Hooper's Hooch Lemons! One Taste and You're Hooched, Dude ... Coke Unveils Brand Identity Update BRIO Introduces Two Floorstands Elasco Inc. Promotes New Hockey Wheels In Stores Putting P-O-P To The Test Jim Litwin thinks that measuring P-O-P effectiveness is not only possible, it's easy with the right tools. First Previous 1315 1316 1317 1318 1319 Next Last