Hall of Fame Profile: Barbara Daugherty An interview with Barbara Daugherty, National Sales Marketing Manager -- Frito-Lay Inc. Sassaby Cosmetics Introduces Four Displays Fostex Simplifies Recording With Co-Branded P-O-P Explosive Growth in Branded Retail Propels 'Lifestyle-Branded' Merchandising Kryptonite Offers Four Merchandisers Capturing a "Growing" Market Today's kids have lots of money to spend. Marketers need to learn the ins and outs of marketing to them. Europe's V6 Dental Gum Hits U.S. P-O-P Sweepstakes Hit Cyberspace Putting P-O-P To The Test Jim Litwin thinks that measuring P-O-P effectiveness is not only possible, it's easy with the right tools. Titanic P-O-P Setting Sail for Sales First Previous 1315 1316 1317 1318 1319 Next Last
