Hall of Fame Profile: Cathy L. Barclay A Profile of Cathy L. Barclay, Senior Manager Trade Marketing Materials Development & Logistics, Brown & Williamson Tobacco Corp. P-O-P Logistics: Getting from Point A to Point B And you thought just designing an effective P-O-P display was the hard part -- logistical issues present marketers with a whole other set of challenges. Brown-Forman Taps George Strait for Jack Daniel's Promotion ICEE Promotes Sip 'n' See straw Chanel Counter Gets Makeover Drugstore P-O-P Merchandising Transforms Drugstores Into Destination Stops Kraft Gives Jell-O Line a Sparkling Debut Pepperidge Farm Swirl Driving Appetite Appeal Floorstand Sheds Light on Skechers S-Lights Footwear Qualcomm Calls Retailers With Modular P-O-P First Previous 1295 1296 1297 1298 1299 Next Last
