Consumer Electronics

Client: Logitech, Fremont, Calif.
Product Promoted: Trackman Marble FX
Objective: Designed to increase consumer awareness of choices available in the Trackball market.
Introduction: April 1998
Construction/Materials: Litho-mounted black Sintra, litho black chip, clear acrylic and black viking clips
P-O-P Company: Rapid Displays, Union City, Calif.

Client: Netscape, Seattle
Product Promoted: Netscape software
Objective: The hanging, rotating, inflatable Netscape cube is designed to draw attention to the software display.
Introduction: January 1998
Construction/Materials: PVC with internal gussets to hold square shape and outer skin printed on all six sides for maximum visibility.
P-O-P Company: Small Wonder Inflatables Inc., San Diego

Client: Virtual Images, San Bernardino, Calif.
Product Promoted: Intel Pentium II Chip
Objective: To catch the consumers' eye to ensure that they know each computer with a wobbler contains the Pentium II chip.
Introduction: Spring 1998
Construction/Materials: .030 pt lenticular, die cut with plastic wobblers attached to the back.
P-O-P Company: Graphic Converting, Niles, Ill.

Client: Argus Camera, Des Plaines, Ill.
Product Promoted: 3-D camera
Objective: To allow the customer to see into the display and view a 3-D picture with camera kit.
Introduction: October 1997
Construction/Materials: Corrugated

Today's kids have lots of money to spend. Marketers need to learn the ins and outs of marketing to them.