Consumer Electronics

Client: Microsoft Corp., Redmond, Wash.
Products Promoted: Windows 98 software, Microsoft hardware devices and games
Objective: The modular display is designed to highlight Windows 98 and complementary products.
Introduction: June 1998
Construction/Materials: Hybrid construction of Sintra and metal
P-O-P Company: Rapid Displays (production), Union City, Calif.; Becker Design (graphic design), Union City, Calif.

Client: Intel Corp., Santa Clara, Calif.
Product Promoted: Intel Pentium II Chip
Objective: To create a branded piece that will grab attention with the use of motion and holographic foil.
Introduction: April 1998
Construction/Materials: Fomecor, Sintra and chipboard that are all litho mounted and die cut; two D-cell batteries twirl the Bunny People
P-O-P Company: Rapid Displays, Union City, Calif.

A Report on the Office Supply Channel

Client: Network Associates, Santa Clara, Calif.
Products Promoted: McAfee VirusScan Deluxe and PCMedic Deluxe 97 software
Objective: A pallet display that ships with product for fast and easy setup was designed. The large graphics communicate the special pricing offer on all four sides.
Introduction: April 1998
Construction/Materials: B-flute white corrugated printed 3-color flexo and die cut to shape
P-O-P Company: U.S. Display Group, Newark, NJ

Client: Argus Camera, Des Plaines, Ill.
Product Promoted: 3-D camera
Objective: To allow the customer to see into the display and view a 3-D picture with camera kit.
Introduction: October 1997
Construction/Materials: Corrugated

Today's kids have lots of money to spend. Marketers need to learn the ins and outs of marketing to them.