Consumer Electronics

Client: AirTouch Cellular, Walnut Creek, Calif.
P-O-P Company: Beeline Group Inc., Newark, Calif.
Division: Permanent, Telecommunications
Size of Run: 250
Objective: To design a dramatic freestanding floor unit that displays three to four mobile phones and allows the customer to hold and interact with the phone.

Client: AT&T, Paramus, N.J.
P-O-P Company: Conocraft, McAfee, N.J.
Division: Permanent, Telecommunications
Size of Run: 250
Objective: To reduce costs related to permanent in-line stores while maintaining a retail presence for AT&T Wireless Services. By closing one store, the client could open kiosk locations in 10 regional malls, thereby increasing retail presence ten-fold for the same dollars and achieving a tremendous return on the company's investment.

Client: Microsoft Corp., Redmond, Wash.
Producer: Rapid Displays, Union City, Calif.
Marketing Objective: With the release of Office 97, marketers wanted to create awareness and anticipation at retail. The new 32-bit desktop version inspired a campaign that evoked a quantum leap in the way people use desktop applications. The shape and colors of the ten snap-together panels for the "House of Cards" concept replicate the Office 97 logo.

Product: Car stereos
Client: AIWA
Producer: Tchai Display, The Netherlands