Consumer Electronics

Battery Displays Offer High-Tech Look

This temporary display showcases software that makes the most of the Pentium processor.
Producer: Rapid Displays

Forget cyberspace -- using good old-fashioned P-O-P, Intel transformed an arcane bit of technology into a household word

Client: Yamaha Electronics Corp., Buena Park, Calif.
P-O-P Company: Santa Cruz Industries, Santa Cruz, Calif.
Division: Permanent, Home Entertainment - Non-Interactive, Non-Motion or Non-Illuminated
Size of Run: 497
Objective: The audio and visual attributes of the Home Theater required the display to make it ergonomically comfortable to experience all aspects of the system. The display also needed to merchandise all the components in a small space while reinforcing the high quality of the system, both in terms of clarity and modularity.