Consumer Electronics

Client: Network Associates, Santa Clara, Calif.
Products Promoted: McAfee VirusScan Deluxe and PCMedic Deluxe 97 software
Objective: A pallet display that ships with product for fast and easy setup was designed. The large graphics communicate the special pricing offer on all four sides.
Introduction: April 1998
Construction/Materials: B-flute white corrugated printed 3-color flexo and die cut to shape
P-O-P Company: U.S. Display Group, Newark, NJ

Client: Epson America Inc., Torrance, Calif.
Products Promoted: Epson color printers
Objective: To present printer print samples without a traditional printer stand.
Introduction: January 1998
Construction/Materials: Extruded plastic with a hot-stamped logo and clear vinyl pockets
P-O-P Company: Innovative Marketing Solutions Inc., Bensenville, Ill.

Client: Intel Corp., Santa Clara, Calif.
Products Promoted: Intel products
Objective: To focus on Intel-based products in high traffic areas of CompUSA stores.
Construction/Materials: Metal structure with vinyl banners, lightboxes and 3-D vacuum-formed Intel Pentium II Processor cartridge with hologram
P-O-P Company: Frank Mayer & Associates, Grafton, Wis.

Client: Logitech, Fremont, Calif.
Product Promoted: Trackman Marble FX
Objective: Designed to increase consumer awareness of choices available in the Trackball market.
Introduction: April 1998
Construction/Materials: Litho-mounted black Sintra, litho black chip, clear acrylic and black viking clips
P-O-P Company: Rapid Displays, Union City, Calif.

Client: Netscape, Seattle
Product Promoted: Netscape software
Objective: The hanging, rotating, inflatable Netscape cube is designed to draw attention to the software display.
Introduction: January 1998
Construction/Materials: PVC with internal gussets to hold square shape and outer skin printed on all six sides for maximum visibility.
P-O-P Company: Small Wonder Inflatables Inc., San Diego

Client: Virtual Images, San Bernardino, Calif.
Product Promoted: Intel Pentium II Chip
Objective: To catch the consumers' eye to ensure that they know each computer with a wobbler contains the Pentium II chip.
Introduction: Spring 1998
Construction/Materials: .030 pt lenticular, die cut with plastic wobblers attached to the back.
P-O-P Company: Graphic Converting, Niles, Ill.

Client: Sharp Electronics Corp., Mahwah, N.J.
Product Promoted: Sharp Mobilon Palmtop Computer
Objective: Sharp wanted a countertop display that echoed the high-quality appearance of the computer, encouraged trial and educated consumers on the benefits.
Introduction: December 1997
Construction/Materials: Stainless steel, acrylic, metal security bar, and four-color process printed header and manual
P-O-P Company: Impact Displays Inc., New York

Client: Microsoft Corp., Redmond, Wash.
Products Promoted: Windows 98 software, Microsoft hardware devices and games
Objective: The modular display is designed to highlight Windows 98 and complementary products.
Introduction: June 1998
Construction/Materials: Hybrid construction of Sintra and metal
P-O-P Company: Rapid Displays (production), Union City, Calif.; Becker Design (graphic design), Union City, Calif.

Client: Intel Corp., Santa Clara, Calif.
Product Promoted: Intel Pentium II Chip
Objective: To create a branded piece that will grab attention with the use of motion and holographic foil.
Introduction: April 1998
Construction/Materials: Fomecor, Sintra and chipboard that are all litho mounted and die cut; two D-cell batteries twirl the Bunny People
P-O-P Company: Rapid Displays, Union City, Calif.