Consumer Electronics

Gage In-Store Marketing
Sprint
Comments: The purpose of this display was to stimulate impulse sales, enhance brand presence, and pay for itself within ninety days. The unit was unusual in that it effectively merchandised items that are typically kept under lock-and-key. This aspect helped increase retail placement. The display was also successful because it linked two well-known brands in the telecommunications industry, building consumer confidence.

Dimension Espacio S.A. De C.V.
Enlaces Radiofonicos S.A. De C.V.

Client: Sharp Electronics Corp., Mahwah, N.J.
Product Promoted: Sharp Mobilon Palmtop Computer
Objective: Sharp wanted a countertop display that echoed the high-quality appearance of the computer, encouraged trial and educated consumers on the benefits.
Introduction: December 1997
Construction/Materials: Stainless steel, acrylic, metal security bar, and four-color process printed header and manual
P-O-P Company: Impact Displays Inc., New York

Client: Microsoft Corp., Redmond, Wash.
Products Promoted: Windows 98 software, Microsoft hardware devices and games
Objective: The modular display is designed to highlight Windows 98 and complementary products.
Introduction: June 1998
Construction/Materials: Hybrid construction of Sintra and metal
P-O-P Company: Rapid Displays (production), Union City, Calif.; Becker Design (graphic design), Union City, Calif.

Client: Intel Corp., Santa Clara, Calif.
Product Promoted: Intel Pentium II Chip
Objective: To create a branded piece that will grab attention with the use of motion and holographic foil.
Introduction: April 1998
Construction/Materials: Fomecor, Sintra and chipboard that are all litho mounted and die cut; two D-cell batteries twirl the Bunny People
P-O-P Company: Rapid Displays, Union City, Calif.

A Report on the Office Supply Channel

Client: Network Associates, Santa Clara, Calif.
Products Promoted: McAfee VirusScan Deluxe and PCMedic Deluxe 97 software
Objective: A pallet display that ships with product for fast and easy setup was designed. The large graphics communicate the special pricing offer on all four sides.
Introduction: April 1998
Construction/Materials: B-flute white corrugated printed 3-color flexo and die cut to shape
P-O-P Company: U.S. Display Group, Newark, NJ

Client: Epson America Inc., Torrance, Calif.
Products Promoted: Epson color printers
Objective: To present printer print samples without a traditional printer stand.
Introduction: January 1998
Construction/Materials: Extruded plastic with a hot-stamped logo and clear vinyl pockets
P-O-P Company: Innovative Marketing Solutions Inc., Bensenville, Ill.

Client: Intel Corp., Santa Clara, Calif.
Products Promoted: Intel products
Objective: To focus on Intel-based products in high traffic areas of CompUSA stores.
Construction/Materials: Metal structure with vinyl banners, lightboxes and 3-D vacuum-formed Intel Pentium II Processor cartridge with hologram
P-O-P Company: Frank Mayer & Associates, Grafton, Wis.