Consumer Electronics

Product: Notebook computers
P-O-P company: Geron, Markham, Ontario
Distribution: Computer City stores in Canada
Introduction: June 1998
Duration: Permanent
Construction: Painted MDF, metal, foam PVC, poster frames, acrylic signage, fluorescent lighting
This interactive endcap showcases Toshiba's notebook computers in a powerful way in Canada's Computer City stores.

Design Display Group Inc.
Sony Electronics Inc.
Comments: By designing the individual wood bases to look and work as jigsaw puzzle pieces, the retailer can easily expand or shrink this display system.

The Display Link Inc.
Korg USA
Comments: This display is completely self-contained yet has a small footprint. The product mounting system minimizes the potential for shoplifting.

Conocraft A Creative Solutions Group Co.
AT&T Wireless

Design Display Group Inc.
Reiser and Reiser Advertising/Marketing
Comments: Using a leather-look material, this vacuum-formed display had the realistic appearance of an automobile console. This helped establish the idea that this product was designed specifically for use in cars.

Products: Mamiya 7, 645, RZ65 and RB65 professional camera systems
Number of displays: 400
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: High-end camera stores nationwide
Introduction: June 1998
Duration: Permanent
Construction: Brushed gun metal acrylic; atttached acrylic lettering; textured, vacuum-formed plastic insert
This unit is unique because one outer shell and two interchangeable inserts accommodate a total of four cameras and eight lenses for Mamiya America Corp.

Product: Hand generated radio and lantern
Number of displays: 2,500 of each
P-O-P company: Medallion Associates, N.Y.
Distribution: Sporting goods stores, mass merchants, specialty stores
Introduction: April 1998
Duration: Temporary
Construction: Corrugated
When BayGen Power USA launched its radio that operates without batteries or the use of electricity, the company knew its display had to demonstrate the process of hand winding.