Consumer Electronics

Products: Mamiya 7, 645, RZ65 and RB65 professional camera systems
Number of displays: 400
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: High-end camera stores nationwide
Introduction: June 1998
Duration: Permanent
Construction: Brushed gun metal acrylic; atttached acrylic lettering; textured, vacuum-formed plastic insert
This unit is unique because one outer shell and two interchangeable inserts accommodate a total of four cameras and eight lenses for Mamiya America Corp.

Product: Hand generated radio and lantern
Number of displays: 2,500 of each
P-O-P company: Medallion Associates, N.Y.
Distribution: Sporting goods stores, mass merchants, specialty stores
Introduction: April 1998
Duration: Temporary
Construction: Corrugated
When BayGen Power USA launched its radio that operates without batteries or the use of electricity, the company knew its display had to demonstrate the process of hand winding.

Gage In-Store Marketing
Sprint
Comments: The purpose of this display was to stimulate impulse sales, enhance brand presence, and pay for itself within ninety days. The unit was unusual in that it effectively merchandised items that are typically kept under lock-and-key. This aspect helped increase retail placement. The display was also successful because it linked two well-known brands in the telecommunications industry, building consumer confidence.

Dimension Espacio S.A. De C.V.
Enlaces Radiofonicos S.A. De C.V.

Product: Notebook computers
P-O-P company: Geron, Markham, Ontario
Distribution: Computer City stores in Canada
Introduction: June 1998
Duration: Permanent
Construction: Painted MDF, metal, foam PVC, poster frames, acrylic signage, fluorescent lighting
This interactive endcap showcases Toshiba's notebook computers in a powerful way in Canada's Computer City stores.

Design Display Group Inc.
Sony Electronics Inc.
Comments: By designing the individual wood bases to look and work as jigsaw puzzle pieces, the retailer can easily expand or shrink this display system.

A Report on the Office Supply Channel