Consumer Electronics

Client: CompUSA, Dallas
Products Promoted: DVD, WebTV, and DBS (Digital Broadcast System)
Objective: The endcap kiosk merchandises multiple SKUs of DVD players, WebTV and DBS. It highlights the line of products that CompUSA is carrying and educates the consumer about these new technologies through an interactive presentation.
Introduction: November 1998
Construction/Materials: Wood, metal, plastic and interactive electronics
P-O-P Company: Robert Nielsen & Associates Ltd., Rolling Meadows, Ill.

Client: H. Reitman & Co., Northbrook, Ill.
Products Promoted: Stanley Secure Code/Transmitter
Objective: Through the use of Dick Tracy, a well-known comic strip character renowned for fighting crime with high-tech gadgets, the objective was to increase awareness of the product. The display was created for home centers, mass merchants, discount merchants and hardware store chains.
Introduction: May 1998

Client: Havas Interactive, Torrance, Calif.
Products Promoted: Complete Blaster line and Jumpstart line of educational software
Objective: The displays position Blaster and Jumpstart products as high-quality software titles. The brand message is strong because the entire lines are merchandised on both sides of the displays.
Construction/Materials: 120-gauge styrene, distortion printing, metal-reinforced posts
P-O-P Company: Justman Packaging, Commerce, Calif.

Client: CONXUS, Greenville, S.C.
Products Promoted: Pocketalk, a paging/answering service
Objective: The display demonstrates the new paging technology that delivers messages, via a pocket pager, in the caller's own voice. The voice box plays three different messages to avoid repetition.
Introduction: November 1998
Construction/Materials: Clear acrylic, four-color process that is die cut to shape, consumer-activated voice box, dummy pager on retractable tether
P-O-P Company: Visual Marketing Inc., Chicago

Rayovac gets charged at retail with permanent display centers and secondary placements