Consumer Electronics

Client: AudioVox Corp., Hauppauge, N.Y.
Products Promoted: Car/truck stereos
Objective: The display conveys that the "Heavy Duty" car/truck stereos are the most dependable and strongest on the market.
Introduction: February 1998
Construction/Materials: Melamine, styrene, wood, metal, screen printing
P-O-P Company: Ultimate Display Industries, Jamaica, N.Y.

Client: Microsoft Corp., Redmond, Wash.
Producer: Schutz International Inc., Morton Grove, Ill.
Marketing Objective: To attract the international customer's attention to Microsoft's new speaker product. The unit lets customers compare quality and clarity to competitive speakers and understand the technical differences.

Client: Nokia Electronics, Irving, Texas
Products Promoted: Waterproof accessories for Nokia Cellular Phones
Objective: The client wanted a display that would show the waterproof properties of its protective accessories by actually submerging them in water.
Introduction: February 1998
Construction/Materials: Clear acrylic (body of bowl), screen printed on back panel (logo)
P-O-P Company: Heritage Frame & Glass Creations Ltd., Nesquehoning, Pa.

Client: Havas Interactive Inc., Torrance, Calif.
Producer: Justman Packaging & Display, Los Angeles
Marketing Objective: To attract both parents and children who buy educational software.

Client: Intel Corp., Santa Clara, Calif.
Products Promoted: Intel Pentium III Processor
Objective: The permanent endcap is placed in high traffic areas of Circuit City's computer hardware section where Intel personal computers are showcased. The display is easy to install and may be easily updated.
Introduction: February 1999
Construction/Materials: Fabricated metal, powder coating, acrylic, styrene and screen printing
P-O-P Company: Frank Mayer & Associates Inc., Grafton, Wis.

Client: CompUSA, Dallas
Products Promoted: DVD, WebTV, and DBS (Digital Broadcast System)
Objective: The endcap kiosk merchandises multiple SKUs of DVD players, WebTV and DBS. It highlights the line of products that CompUSA is carrying and educates the consumer about these new technologies through an interactive presentation.
Introduction: November 1998
Construction/Materials: Wood, metal, plastic and interactive electronics
P-O-P Company: Robert Nielsen & Associates Ltd., Rolling Meadows, Ill.

Client: Havas Interactive, Torrance, Calif.
Products Promoted: Complete Blaster line and Jumpstart line of educational software
Objective: The displays position Blaster and Jumpstart products as high-quality software titles. The brand message is strong because the entire lines are merchandised on both sides of the displays.
Construction/Materials: 120-gauge styrene, distortion printing, metal-reinforced posts
P-O-P Company: Justman Packaging, Commerce, Calif.

Client: H. Reitman & Co., Northbrook, Ill.
Products Promoted: Stanley Secure Code/Transmitter
Objective: Through the use of Dick Tracy, a well-known comic strip character renowned for fighting crime with high-tech gadgets, the objective was to increase awareness of the product. The display was created for home centers, mass merchants, discount merchants and hardware store chains.
Introduction: May 1998

Rayovac gets charged at retail with permanent display centers and secondary placements

Client: CONXUS, Greenville, S.C.
Products Promoted: Pocketalk, a paging/answering service
Objective: The display demonstrates the new paging technology that delivers messages, via a pocket pager, in the caller's own voice. The voice box plays three different messages to avoid repetition.
Introduction: November 1998
Construction/Materials: Clear acrylic, four-color process that is die cut to shape, consumer-activated voice box, dummy pager on retractable tether
P-O-P Company: Visual Marketing Inc., Chicago