Consumer Electronics

Client: Upshot, Chicago
Products Promoted: Sony's "Xplod" product line
Objective: The goal was to create awareness for the product line on a display that is easy to set up. A free offer for Xplod clothing with the purchase of select products was also indicated.
Introduction: October 1998
Construction/Materials: Four-color process lithograph and B-flute corrugated litho-mounted to B-flute and die-cut; all components were preattached to reduce field assembly time
P-O-P Company: Rapid Displays, Chicago

Products: Sony phones, multiple carriers' phone service
Number of displays: 500
P-O-P companies: Thomson-Leeds Company Inc. (design and construction), New York; Ervin Montague Design (insert design), Pasadena, Calif.
Distribution: Carrier-direct stores and indirect sales channels such as electronic retailers
Introduction: April 1999
Duration: Permanent
Construction: Acrylic, vacuum-formed styrene with metal substructure, plastic and four-color litho
Display set-up: Retail staff

Client: Motorola, Suwanee, Ga.
Distribution: Home Depot stores
Size of Run: 200
Producer: ASA Inc., Bensenville, Ill.
Division: Permanent, Telecommunications
Objectives: The client wanted a multi-functional display to effectively introduce its professional radios at retail. Motorola needed a secure and upscale presentation that would easily accommodate assorted product planograms and periodic updates or changes.