Consumer Electronics

Client: Havas Interactive, Torrance, Calif.
Products Promoted: Complete Blaster line and Jumpstart line of educational software
Objective: The displays position Blaster and Jumpstart products as high-quality software titles. The brand message is strong because the entire lines are merchandised on both sides of the displays.
Construction/Materials: 120-gauge styrene, distortion printing, metal-reinforced posts
P-O-P Company: Justman Packaging, Commerce, Calif.

Client: H. Reitman & Co., Northbrook, Ill.
Products Promoted: Stanley Secure Code/Transmitter
Objective: Through the use of Dick Tracy, a well-known comic strip character renowned for fighting crime with high-tech gadgets, the objective was to increase awareness of the product. The display was created for home centers, mass merchants, discount merchants and hardware store chains.
Introduction: May 1998

Rayovac gets charged at retail with permanent display centers and secondary placements

Client: CONXUS, Greenville, S.C.
Products Promoted: Pocketalk, a paging/answering service
Objective: The display demonstrates the new paging technology that delivers messages, via a pocket pager, in the caller's own voice. The voice box plays three different messages to avoid repetition.
Introduction: November 1998
Construction/Materials: Clear acrylic, four-color process that is die cut to shape, consumer-activated voice box, dummy pager on retractable tether
P-O-P Company: Visual Marketing Inc., Chicago

Client: Microsoft Corp., Redmond, Wash.
Products Promoted: Microsoft Mouse line
Objective: The display system is part of a marketing strategy designed to increase line awareness. The modules have glass-look shelves and changeable graphics for flexibility.
Introduction: September 1998
Construction/Materials: Injection-molded styrene, extruded styrene, die-cut vinyl
P-O-P Company: Schutz International, Morton Grove, Ill.

Products: Sony phones, multiple carriers' phone service
Number of displays: 500
P-O-P companies: Thomson-Leeds Company Inc. (design and construction), New York; Ervin Montague Design (insert design), Pasadena, Calif.
Distribution: Carrier-direct stores and indirect sales channels such as electronic retailers
Introduction: April 1999
Duration: Permanent
Construction: Acrylic, vacuum-formed styrene with metal substructure, plastic and four-color litho
Display set-up: Retail staff