Consumer Electronics

Client: Harman Consumer Group, Woodbury, N.Y.
Products Promoted: JBL Speakers
Objective: The display complements an advertising campaign for the new ARC series speakers. It's the only interactive home theatre featured in Price-Costco warehouse clubs and potential customers can get a free demonstration.
Introduction: July 1998
Construction/Materials: Melamine steel tubing, acrylic, four-color graphics, custom-engineered circuit board
P-O-P Company: Flair Display Inc., Bronx, N.Y.

Client: Ericsson, Los Angeles/Wunderman, Cato, Johnson, Miami
Products Promoted: Hands-free system for cellular phones
Objective: By imitating the dashboard of a car, the display draws attention and illustrates that it is safer to drive and talk while using this system. Because it's interactive, customers can actually call from the display to experience the sound quality and ease-of-use.
Introduction: March 1998

Client: Countdown Clocks International, Minneola, N.Y.
Product Promoted: The Millennium 2000 Countdown Clock
Objective: The display secures countertop real estate next to the register. It attracts attention with its color and style, and informs consumers about how the clock works.
Introduction: April 1998
Construction/Materials: Blue ice acrylic, clear acrylic and black acrylic with a process-printed insert
P-O-P Company: Acrylic Designs Inc., Springfield, Vt.

Client: RadioShack, Fort Worth, Texas
Products Promoted: Compaq Creative Learning Series
Objective: An illuminated marquee draws consumers to the store-within-a-store area being used to introduce the Compaq Creative Learning Series, a line of computers designed to appeal to families nationwide.
Introduction: Summer 1998
Construction/Materials: Vacuum-formed styrene, laminated MDF, fluorescent illumination
P-O-P Company: Trans World Marketing, East Rutherford, N.J.

Client: Upshot, Chicago
Products Promoted: Sony's "Xplod" product line
Objective: The goal was to create awareness for the product line on a display that is easy to set up. A free offer for Xplod clothing with the purchase of select products was also indicated.
Introduction: October 1998
Construction/Materials: Four-color process lithograph and B-flute corrugated litho-mounted to B-flute and die-cut; all components were preattached to reduce field assembly time
P-O-P Company: Rapid Displays, Chicago

Electronic products marketers face a lot of challenges: expanding categories, a variety of distribution channels, and customers with a wide range of product expertise

Client: Nokia Electronics, Irving, Texas
Products Promoted: Nokia cell phones and accessories
Objective: The distinctive and highly visible lighted sign helps build brand recognition in the consumer electronics market. The signs were designed for placement in department store electronics departments and shop windows.
Introduction: March 1998
Construction/Materials: Screen-printed and CNC-cut acrylic face, vacuum-formed polystyrene back, standard fluorescent lighting fixture

Client: Intel Corp., Santa Clara, Calif.
Products Promoted: Intel Pentium III Processors
Objective: The semipermanent, modular merchandising system consists of interlocking pieces that can be configured to fit various needs and can be easily updated. The brand identity is reinforced with the use of the Intel Inside logo and the brand's blue color.
Introduction: September 1998
Construction/Materials: Powder-coated metal, screen printing, litho on Sintra, acrylic
P-O-P Company: Rapid Displays, Union City, Calif.

Client: Ericsson, Research Triangle Park, N.C.
Products Promoted: Ericsson cellular phones
Objective: The lighted sign was distributed to cell phone service providers to indicate that their stores offer Ericsson cellular phones. The purpose is to build brand recognition while linking Ericsson phones with the services being offered.
Introduction: May 1998
Construction/Materials: Screen-printed acrylic face, vacuum-formed polystyrene back, standard fluorescent lighting fixture

Client: Cobra Electronics Corp., Chicago
Products Promoted: microTALK handheld two-way radio communication device
Objective: The new product is positioned in prime, high-traffic locations in Kmart stores. It is designed to spur impulse sales.
Introduction: April 1999
Construction/Materials: Corrugated with four-color process printing
P-O-P Company: Robert Nielsen & Associates Ltd., Rolling Meadows, Ill.