Consumer Electronics

Client: SKY Latin America L.L.C., Miami Lakes, Fla.
Distribution: SKY TV satellite dealers in Latin America
Size of Run: 500
Producer: Chicago Display Marketing, Melrose Park, Ill.
Division: Permanent, Home Entertainment-Non-Interactive, Non-Motion or Non-Illuminated
Objectives: To provide a kiosk that reflects the quality of the SKY brand and content while establishing a strong visual presence in new markets.

Retail chain: Fred Meyer
Marketer: Positive Communications
P-O-P company: Visual Marketing Inc., Chicago
Purpose of display: This pager display was specifically designed to match a nearby cellular phone display in store locations.

Client: Yamaha Music Corp., Buena Park, Calif.
Distribution: Piano Showrooms
Size of Run: 500
Producer: J.P. Marketing Services, Santa Fe Springs, Calif.
Division: Permanent, Fine Items and Cameras
Objectives: The client wanted a communication tool that would help the consumer understand and appreciate the quality workmanship and materials that go into their piano products. The unit had to tie in with the existing Yamaha brand identity and graphic scheme while being flexible enough to be used in a variety of piano showrooms.

Client: RadioShack, Fort Worth, Texas
Distribution: RadioShack stores
Size of Run: 5,000
Producer: Trans World Marketing, East Rutherford, N.J.
Division: Permanent, Film and Batteries
Objectives: To create an integrated in-store environment that would improve inventory management and increase the profitability of RadioShack's battery department.

Division: Permanent, Sports Equipment

Client: Motorola, Suwanee, Ga.
Distribution: Home Depot stores
Size of Run: 200
Producer: ASA Inc., Bensenville, Ill.
Division: Permanent, Telecommunications
Objectives: The client wanted a multi-functional display to effectively introduce its professional radios at retail. Motorola needed a secure and upscale presentation that would easily accommodate assorted product planograms and periodic updates or changes.