Consumer Electronics

Retail Category: Consumer Electronics/Entertainment
Display Type: Motion, Light or Sound Displays
Producer: Street Glow Inc., Wayne, N.J.
Client: Sony Corp.
Objective: To bring extended brand awareness by using the neon sign as a vehicle to highlight a premium brand logo. The use of the neon glass in a non-traditional method gave the sign a radical look and attracted the appeal of the younger mobile electronics customer.

Product: In-car Video Entertainment System
Number of displays: 200
P-O-P company: Display Technologies, College Point, N.Y.
Distribution: Warehouse clubs and electronic superstores
Introduction: August 2000
Duration: Permanent
Construction: Vacuum-formed styrene; sheet metal and expanded vinyl frame screenprinted graphics
Display set-up: In-house

Retail Channel: Entertainment/Consumer Electronics
Display Type: Interactive Displays or Kiosks
Campaign: Microsoft MS Internet Center of Radio Shack
Marketer: Microsoft Corp.
Producer: HMG Worldwide, N.Y.
The goal was to showcase MSN as the easiest way to take advantage of the Web. The kiosk also had to be flexible enough to house various products for cross-sell opportunities. Multiple graphic panels allow for colorful and engaging messaging that can easily be changed out for updates and promotions. The use of mixed materials made it durable.

Retail Channel: Entertainment/Consumer Electronics
Display Type: Permanent Signage
Campaign: Sony Street Style Headphone Display
Marketer: Sony Electronics
Producer: Design Display Group Inc., Carlstadt, N.J.

Retail Channel: Entertainment/Consumer Electronics
Display Type: Temporary Counter
Campaign: Zoom Camera
Marketer: Olympus
Producer: Thomson-Leeds Company Inc., New York
The idea behind this display was to create a "spoof": instead of simply buying a new Olympus I Zoom Waterproof Camera, a consumer can now "do it yourself" and waterproof an old camera using the pre-cut sheets of plastic wrap from the display. An Olympus 3-D logo that is molded onto the front of the dispenser provides strong brand identification.

Client: Fender Musical Instruments, Scottsdale, Ariz.
Distribution: High-end guitar specialty stores
Size of Run: 1,000
Producer: United Displaycraft, Des Plaines, Ill.
Division: Permanent, Entertainment and Computers: Home Entertainment -- Interactive, Motion or Illuminated

Client: The Learning Co., Cambridge, Mass.
Products Promoted: Spanish, German and French educational computer software
Marketing Strategy: Each Spanish, German and French software box on the retail shelf was assembled featuring a custom audio message on a brochure module. When the customer opens the front graphic panel on each box, a message activates the greeting (in that particular language) and educates the individual about the software's contents and features.
Number of Displays: 100,000