Consumer Electronics

Product: Automobile DVD player
Number of displays: 50
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.
Introduction: August 1999
Duration: Permanent
Construction: Metal frame, vinyl banners, hardboard panel
Display set-up: Retail staff
This display for Panasonic's car DVD system holds speakers below, above and behind customers to provide the surround-sound environment. It also allows consumers to try three models of players and see the video on display screens.

Retail Category: Stationery/Office/Gift Stores
Display Type: Freestanding or Aisle (Permanent)
Producer: Design Phase Inc., Northbrook, Ill.
Client: AT&T

Retail Category: Consumer Electronics/Entertainment
Display Type: Motion, Light or Sound Displays
Producer: Street Glow Inc., Wayne, N.J.
Client: Sony Corp.
Objective: To bring extended brand awareness by using the neon sign as a vehicle to highlight a premium brand logo. The use of the neon glass in a non-traditional method gave the sign a radical look and attracted the appeal of the younger mobile electronics customer.

Product: In-car Video Entertainment System
Number of displays: 200
P-O-P company: Display Technologies, College Point, N.Y.
Distribution: Warehouse clubs and electronic superstores
Introduction: August 2000
Duration: Permanent
Construction: Vacuum-formed styrene; sheet metal and expanded vinyl frame screenprinted graphics
Display set-up: In-house

Promoting expensive durable goods is a whole different merchandising ballgame. Marketers of big-ticket items offer tips for producing smarter, harder-working P-O-P.