Consumer Electronics

Client: Buena Vista Worldwide Home Entertainment, Burbank, CA
Product(s) Promoted: DVDs
Distribution: Mass retailers of DVD, Circuit City, Kmart
Number of Stores: 25,000
Production Run Quantity: 39,550
Introduction: October 2006
Intended Duration: 2 months
Dimensions (H x W x D): 75" x 38" x 15"
Weight: 3 lbs.
Budget Category (U.S.): $6 - $10

Client: Novartis Consumer Healthcare Inc., Parsippany, NJ
Product(s) Promoted: Lamisil
Distribution: Wal-Mart
Number of Stores: 2,000
Production Run Quantity: 2,000
Introduction: April 2007
Intended Duration: One month
Dimensions (H x W x D): 12" x 28" x 12"
Weight: 4 lbs.
Budget Category (U.S.): $16 - $25
Producer: Rand Diversified Inc., Teaneck, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Intuit, Mountain View, CA
Product(s) Promoted: TurboTax and Quicken Software
Distribution: National Tier II Stores
Number of Stores: 1,500
Production Run Quantity: 1,550
Introduction: December 2006
Intended Duration: 4 months
Dimensions (H x W x D): 60" x 24" x 20"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150

Client: Audiovox, Carmel, IN
Product(s) Promoted: Cables
Distribution: HH Gregg
Number of Stores: 250
Production Run Quantity: 250
Introduction: January 2007
Intended Duration: 3 years
Dimensions (H x W x D): 15" x 12" x 6"
Weight: 5 lbs.
Budget Category (U.S.): $101 - $150
Producer: United Displaycraft, Des Plaines, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Paramount / Dreamworks Home Video, Los Angeles, CA
Product(s) Promoted: DVDs
Distribution: Kmart, Suncoast, Circuit City
Number of Stores: 14,000
Production Run Quantity: 15,000
Introduction: February 2007
Intended Duration: 1 week
Dimensions (H x W x D): 72" x 28" x 22"
Weight: 15 lbs.
Budget Category (U.S.): $6 - $10

Client: Sony Corp., San Diego, CA
Product(s) Promoted: CyberShot Cameras and HandyCam
Distribution: CompUSA, Sam's Club, Circuit City, Sears, Best Buy
Number of Stores: 2,136
Production Run Quantity: 623,000 DVDs
Introduction: April 2007
Intended Duration: 5 weeks
Dimensions (H x W x D): 72" x 72" x 72"
Weight: 75 lbs.
Budget Category (U.S.): $101 - $150

Client: Boss USA, Los Angeles, CA
Product(s) Promoted: Boss Micro BR Digital Recorder
Distribution: Music Stores Nationwide
Number of Stores: 100
Production Run Quantity: 100
Introduction: March 2006
Intended Duration: 2 years
Dimensions (H x W x D): 58" x 24" x 18"
Weight: 25 lbs.
Budget Category (U.S.): $551 - $600
Producer: AdMart Custom Signage, Danville, KY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Microsoft Corp., Redmond, WA
Product(s) Promoted: Windows Vista and Office
Distribution: Major chains nationally and internationally
Number of Stores: 2,100
Production Run Quantity: 2,100 ea. of two versions
Introduction: January 2007
Intended Duration: 1-2 months
Dimensions (H x W x D): 59" x 20" x 18"
Weight: 9 lbs.
Budget Category (U.S.): $26 - $50

Client: Monster Cable, Brisbane, CA
Product(s) Promoted: Home Theater Power Center
Distribution: RadioShack
Number of Stores: 200
Production Run Quantity: 200
Introduction: March 2007
Intended Duration: 6 months
Dimensions (H x W x D): 12" x 18" x 9"
Weight: 14 lbs.
Budget Category (U.S.): $201 - $250
Producer: Rapid Displays, Union City, CA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Casio, Dover, NJ
Product(s) Promoted: Digital Cameras
Distribution: Independent Camera Retailers
Number of Stores: 2,500
Production Run Quantity: 2,500
Introduction: April 2006
Intended Duration: 2 years
Dimensions (H x W x D): 5" x 4" x 5"
Weight: 1 lb.
Budget Category (U.S.): $16 - $25
Producer: Taurus Display, Moorestown, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?