Consumer Electronics

Client: Hasbro Inc., Pawtucket, RI
Product(s) Promoted: ZoomBox System exclusive at Sam's Club
Distribution: Sam's Club
Number of Stores: 200
Production Run Quantity: 210
Introduction: September 2006
Intended Duration: Four months
Dimensions (H x W x D): 34" x 30" x 15"
Weight: 29 lbs.
Budget Category (U.S.): $151 - $200

Client: Sony Ericsson, New York, NY
Product(s) Promoted: Sony Ericsson Cybershot phones
Distribution: Nationwide wireless retailers
Number of Stores: 250
Production Run Quantity: 250
Introduction: November 2006
Intended Duration: 1 year
Dimensions (H x W x D): 12" x 25" x 10"
Weight: 15 lbs.
Budget Category (U.S.): $151 - $200

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Sony Computer Entertainment, Foster City, CA
Product(s) Promoted: PlayStation 3 Game System
Distribution: Consumer Electronic and Gaming Retailers
Number of Stores: 10,000
Production Run Quantity: 10,000
Introduction: November 2006
Intended Duration: 2 months
Dimensions (H x W x D): 13" x 11" x 3"
Weight: 1 lb.
Budget Category (U.S.): $16 - $25

Client: Universal Home Entertainment, Universal City, CA
Product(s) Promoted: DVDs
Distribution: Mass Merchants, Independant Retailers
Number of Stores: Not available
Production Run Quantity: 4,400
Introduction: September 2006
Intended Duration: 1 month
Dimensions (H x W x D): 65" x 24" x 12"
Weight: 13 lbs.
Budget Category (U.S.): $16 - $25

Client: Intuit, Mountain View, CA
Product(s) Promoted: TurboTax and Quicken Software
Distribution: Staples
Number of Stores: 1,250
Production Run Quantity: 1,440
Introduction: December 2006
Intended Duration: Four months
Dimensions (H x W x D): 52" x 40" x 48"
Weight: 75 lbs.
Budget Category (U.S.): $201 - $250

Client: Sony Corp., San Diego, CA
Product(s) Promoted: Sony Blu-ray DVD player and DVDs
Distribution: Best Buy
Number of Stores: 850
Production Run Quantity: 850
Introduction: October 2006
Intended Duration: 6-12 months
Dimensions (H x W x D): 70" x 24" x 51"
Weight: 140 lbs.
Budget Category (U.S.): $701 - $750
Producer: AMD Industries Inc., Cicero, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Sony Corp., San Diego, CA
Product(s) Promoted: Sony Flat Panel Speakers
Distribution: Sears
Number of Stores: 650
Production Run Quantity: 650
Introduction: April 2007
Intended Duration: 6-12 months
Dimensions (H x W x D): 34" x 23" x 34"
Weight: 70 lbs.
Budget Category (U.S.): $251 - $300
Producer: AMD Industries Inc., Cicero, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Microsoft Corp., Seattle, WA
Product(s) Promoted: MS Windows Vista Software
Distribution: Best Buy, Circuit City, CompUSA, Staples, Office Depot, OfficeMax
Number of Stores: 6,000
Production Run Quantity: 35,000 trays
Introduction: January 2007
Intended Duration: 3 years
Dimensions (H x W x D): 67" x 96" x 9"
Weight: 20 lbs.
Budget Category (U.S.): $351 - $400

Client: Motorola, Chicago
Product(s) Promoted: Motorola Phones
Distribution: CompUSA
Number of Stores: 225
Production Run Quantity: 225
Introduction: December 2006
Intended Duration: One year
Dimensions (H x W x D): 22" x 48" x 17"
Weight: 40 lbs.
Budget Category (U.S.): $251 - $300

Client: Microsoft Corp., Redmond, WA
Product(s) Promoted: Zune MP3 Player
Distribution: OfficeMax, Office Depot, CompUSA, Toys "R" Us, Staples, Meijer, Fred Meyer
Number of Stores: 3,860
Production Run Quantity: 4,300
Introduction: November 2006
Intended Duration: 1 year
Dimensions (H x W x D): 60" x 48" x 24"
Weight: 75 lbs.
Budget Category (U.S.): $251 - $300