Consumer Electronics

Client: Microsoft Corp., Seattle, WA
Product(s) Promoted: MS Windows Vista and Office Software
Distribution: CompUSA
Number of Stores: 230
Production Run Quantity: 260
Introduction: January 2007
Intended Duration: 6 months
Dimensions (H x W x D): 36" x 42" x 13"
Weight: 5 lbs.
Budget Category (U.S.): $51 - $100
Producer: iDL Worldwide, Portland, OR

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Microsoft Corp., Redmond, WA
Product(s) Promoted: Zune MP3 Player
Distribution: GameStop
Number of Stores: 1,000
Production Run Quantity: 1,050
Introduction: November 2006
Intended Duration: One year
Dimensions (H x W x D): 60" x 18" x 24"
Weight: 75 lbs.
Budget Category (U.S.): $351 - $400
Producer: DCI Marketing, Milwaukee, WI

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Nintendo of America Inc., Redmond, WA
Product(s) Promoted: Diddy Kong Racing Game for Nintendo DS
Distribution: Game Crazy, GameStop, Fred Meyer, Fry's, RC Willey, and The Nintendo World Store
Number of Stores: 4,785
Production Run Quantity: 4,900
Introduction: January 2007
Intended Duration: 3 months
Dimensions (H x W x D): 58" x 35" x 16"
Weight: 8 lbs.
Budget Category (U.S.): $16 - $25

Client: Microsoft Corp., Redmond, WA
Product(s) Promoted: Video game release
Distribution: Mass Merchants, Independant Retailers
Number of Stores: Not available
Production Run Quantity: 4,213
Introduction: October 2006
Intended Duration: 1 month
Dimensions (H x W x D): 61" x 32" x 16"
Weight: 6.5 lbs.
Budget Category (U.S.): $51 - $100

Client: Hasbro Inc., Pawtucket, RI
Product(s) Promoted: ZoomBox System exclusive at Sam's Club
Distribution: Sam's Club
Number of Stores: 200
Production Run Quantity: 210
Introduction: September 2006
Intended Duration: Four months
Dimensions (H x W x D): 34" x 30" x 15"
Weight: 29 lbs.
Budget Category (U.S.): $151 - $200

Client: Sony Ericsson, New York, NY
Product(s) Promoted: Sony Ericsson Cybershot phones
Distribution: Nationwide wireless retailers
Number of Stores: 250
Production Run Quantity: 250
Introduction: November 2006
Intended Duration: 1 year
Dimensions (H x W x D): 12" x 25" x 10"
Weight: 15 lbs.
Budget Category (U.S.): $151 - $200

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Sony Computer Entertainment, Foster City, CA
Product(s) Promoted: PlayStation 3 Game System
Distribution: Consumer Electronic and Gaming Retailers
Number of Stores: 10,000
Production Run Quantity: 10,000
Introduction: November 2006
Intended Duration: 2 months
Dimensions (H x W x D): 13" x 11" x 3"
Weight: 1 lb.
Budget Category (U.S.): $16 - $25

Client: Universal Home Entertainment, Universal City, CA
Product(s) Promoted: DVDs
Distribution: Mass Merchants, Independant Retailers
Number of Stores: Not available
Production Run Quantity: 4,400
Introduction: September 2006
Intended Duration: 1 month
Dimensions (H x W x D): 65" x 24" x 12"
Weight: 13 lbs.
Budget Category (U.S.): $16 - $25

Client: Intuit, Mountain View, CA
Product(s) Promoted: TurboTax and Quicken Software
Distribution: Staples
Number of Stores: 1,250
Production Run Quantity: 1,440
Introduction: December 2006
Intended Duration: Four months
Dimensions (H x W x D): 52" x 40" x 48"
Weight: 75 lbs.
Budget Category (U.S.): $201 - $250