Consumer Electronics

Client: Sony Corp., San Diego, CA
Product(s) Promoted: Sony E-Book Reader, Reader accessories
Distribution: Borders Booktores
Number of Stores: 370
Production Run Quantity: 370
Introduction: October 2006
Intended Duration: 6-12 months
Dimensions (H x W x D): 51" x 22" x 24"
Weight: 90 lbs.
Budget Category (U.S.): $551 - $600

Client: H&R Block Digital Tax Solutions, Kansas City, MO
Product(s) Promoted: H&R Block TaxCut Software
Distribution: Best Buy, OfficeMax, CompUSA, Circuit City
Number of Stores: 4,814
Production Run Quantity: 105,000
Introduction: January 2007
Intended Duration: 4 months
Dimensions (H x W x D): 48" x 48" x 48"
Weight: 10 lbs.
Budget Category (U.S.): Less than $5

Client: Wizards of the Coast, Renton, WA
Product(s) Promoted: Magic: The Gathering card game
Distribution: Independent game retailers (US and Canada)
Number of Stores: 270
Production Run Quantity: 270
Introduction: March 2007
Intended Duration: permanent
Dimensions (H x W x D): 22" x 30" x 1"
Weight: 10 lbs.
Budget Category (U.S.): $201 - $250

Client: Buena Vista Worldwide Home Entertainment, Burbank, CA
Product(s) Promoted: DVDs
Distribution: Wal-Mart, Kmart, Best Buy, Toys "R" Us
Number of Stores: 5,000
Production Run Quantity: 9,950
Introduction: November 2006
Intended Duration: Two weeks
Dimensions (H x W x D): 72" x 48" x 48"
Weight: 75 lbs.
Budget Category (U.S.): $51 - $100

Client: Sony Corp., San Diego, CA
Product(s) Promoted: Sony Under Cabinet CD and DVD Players
Distribution: Sears
Number of Stores: 1,500
Production Run Quantity: 1,500
Introduction: April 2007
Intended Duration: 2 years
Dimensions (H x W x D): 24" x 17" x 17"
Weight: 50 lbs.
Budget Category (U.S.): $351 - $400
Producer: Taurus Display, Moorestown, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Sony Corp., San Diego, CA
Product(s) Promoted: Sony HD televisions
Distribution: Retailers in 33 markets including Circuit City, CompUSA, Sears, Best Buy, Fry's Electronics, BrandsMart
Number of Stores: Not reported by Sony
Production Run Quantity: Depended on demand in the field
Introduction: September 2006
Intended Duration: Several weekends
Dimensions (H x W x D): 106" x 190" x 65"
Weight: 200 lbs.
Budget Category (U.S.): Greater than $1,001

Client: Microsoft Corp., Redmond, WA
Product(s) Promoted: Zune MP3 Player
Distribution: Target, Circuit City, Virgin, Fry's, Nebraska Furniture Mart
Number of Stores: 3,000
Production Run Quantity: 3,030
Introduction: November 2006
Intended Duration: One year
Dimensions (H x W x D): 84" x 48" x 24"
Weight: 75 lbs.
Budget Category (U.S.): $701 - $750

Client: Nintendo of America Inc., Redmond, WA
Product(s) Promoted: Computer games and hardware
Distribution: Game Crazy & GameStop Stores
Number of Stores: All locations
Production Run Quantity: 5,300
Introduction: February 2007
Intended Duration: 6-12 weeks
Dimensions (H x W x D): 12" x 12" x 4"
Weight: 1 lb.
Budget Category (U.S.): $6 - $10

Client: H&R Block Digital Tax Solutions, Kansas City, MO
Product(s) Promoted: H&R Block TaxCut Premium
Distribution: Best Buy, Circuit City, Office Depot, Staples, Wal-Mart, Target, CompUSA
Number of Stores: 12,700
Production Run Quantity: 500,000
Introduction: November 2006
Intended Duration: 5 months
Dimensions (H x W x D): 8" x 6" x 2"
Weight: 2 lbs.
Budget Category (U.S.): Less than $5

Client: Buena Vista Worldwide Home Entertainment, Burbank, CA
Product(s) Promoted: Cars DVD
Distribution: Home Entertainment Departments
Number of Stores: Not available
Production Run Quantity: 38,950
Introduction: September 2006
Intended Duration: 2 months
Dimensions (H x W x D): 73" x 29" x 18"
Weight: 3 lbs.
Budget Category (U.S.): $6 - $10