Category Report: Beer Merchandising Beer marketers add a touch of class to reverse flat sales and keep pace with competition from wine and spirits manufacturers. Shopper Attitudes About Displays and Signs 'The Hub': Profiles in Activation Wisk and Tecate move the sales needle by activating their consumers in targeted, engaging ways Creating Exceptional Kiosks Tips and guidelines for effective self-service experiences "Borrowed" Packaging Technologies Leap Product Categories Bi-Lo/Bruno's to Test Coupon Kiosk Unilever's 'Winning the Hispanic Shopping Trip' A Unilever Trip Management Report Wine & Liquor Report Mergers Accelerate, But Mom-and-Pops Find Their Niche Come Corona With Me 05-05-05 A case study from the Promotion Marketing Association's 2006 Reggie Awards Auditing the Auditors RFID poses off-the-charts potential for store auditing, but feet-on-the-floor census tracking is available today. Which is more attractive to marketers? First Previous 188 189 190 191 192 Next Last
