Collaboration

A collection of articles that provide a blueprint for buying customized P-O-P solutions

Some marketers are creating exclusive partnerships with vendors, but some are hesitant about commitment

How long it takes to make each component plays a key role in how fast the display can be in the store

Many marketers like open-bid situations to ensure low cost and strong creative efforts, but they pay for it in the end

Many see P-O-P purchasing methods changing, but not all agree on how the changes will occur