Category Management

More than half of dads collect coupons and plan the week’s meals in advance of hitting the store

Experts say it's imperative for brands to participate in retailer-driven activity

Hershey drives demand with its 'Insights Driven Performance' model

Coca-Cola builds winning programs by first asking why the shopper is in the store

The Hub presents results from its annual poll looking for shopper marketing excellence among brand marketers and agencies.