Hall of Fame Profile: Chris DeMarco A profile of Pepsi's Christopher DeMarco Are Manufacturer Advertising and Retail Price Promotions Substitutes or Complements? Abstract from the Journal of Retailing (Volume 78, Issue 4) Displays Simplify Art Brush Selection Floorstands Boost Bluegrass Sales Beer Shopper & Consumer Insights Kraft Cross-Promotes Beer, Snacks Med Supply Displays Adopt Less 'Clinical' Look A HIT with Kids HIT Entertainment gets maximum value for its display dollar by sticking to efficient designs that keep the retailer's needs in focus. Kool Lights Up to Reclaim Menthol Position Crunch Time Salty and savory snack marketers tap merchandising synergies with other snack and beverage products to further the category's growth trend. First Previous 199 200 201 202 203 Next Last
