Optimizing the 'No Frills' Zone SC Johnson uses shopper insights to grow sales in the center store Longs Drugs Tests OTC Kiosk Ugly Mug Calls All Sleepyheads Clearing the Air on Clean Store Kraft Brews Traffic in Center Aisle Adidas Lets Golfers Play Through Kmart Gets Generic Drug Fever Rite Aid Ignites Merchandising Safeway Shows Team Spirit Lactalis USA's "Ratatouille" Tie-in A case study from the Promotion Marketing Association's 2008 Reggie Awards First Previous 145 146 147 148 149 Next Last
