Category Management

Smaller, regional chains offer strong opportunities for sales growth.

Collaborates with retailers on customized displays, promotions to benefit Feeding America

Effective partnerships require an organizational commitment that often does not exist

GfK research uncovers ways to address the multi-channeling, highly motivated consumer.

Walmart's about-face on some Project Impact tactics leads to improved supplier relations

Sara Lee's shopper marketing model incorporates an old-school practice