Candy & Gum

Client: Callard & Bowser-Suchard Inc., Rye Brook, N.Y.
Products Promoted: Fruit-Flavored Chocolate
Objective: Terry's Chocolate is sold twice a year for the Easter and Holiday seasons. Not being a top-of-mind purchase, it is extremely important to catch consumers' attention in-store and remind them to buy this unique product.
Introduction: October 2000
Construction/Materials: Direct print mottle white trays, B-flute, litho-laminated B-flute header and lug-on with a lenticular spot mount

As American dietary habits evolve into an eat-on-the-run lifestyle, snack foods and candy play a more prominent role in the lives of consumers. P-O-P helps make snacks easier to find.

Client: Effem Foods Ltd./Toys "R" Us, Toronto
Products Promoted: M&M's chocolate candies and toys
Objective: To design a cross merchandiser for a mass merchant environment that could sell both interactive toys and candy.
Introduction: September 2000
Construction/Materials: Styrene, pegboard, melamine
P-O-P Company: Creative Displayworks Corp., Toronto

Client: Godiva Chocolatiers, New York
Product Promoted: Godiva Chocolates
Objective: The Godiva Horn of Plenty was created to enhance the decorative appeal of the Godiva store environment during the Fall and Thanksgiving season with an upscale aesthetic appeal.
Introduction: August 2000
Construction/Materials: Powder-coated metal and dried gourds and foliage to create a new take on an old standard, the Thanksgiving horn of plenty. This design fostered the notion of high perceived value of the Godiva product line.

Client: M&M/Mars, Hackettstown, N.J.
Products Promoted: M&M/Mars Fun Size products
Objective: To develop a temporary display to capitalize on the lucrative Halloween candy buying season that would serve as a centerpiece at retail and that could hold a large quantity of product.
Introduction: July 1999
Construction/Materials: Corrugated collapsible bins
P-O-P Company: Smurfit-Stone Display Croup, Richmond, Va.

Client: Just Born Inc., Bethlehem, Pa.
Products Promoted: Zours, Hot Tamales and Mike & Ike candies
Objective: This program was created to promote the company's tie-in with the NASCAR racing circuit. It included game-specific displays and merchandising materials.
Introduction: February 2000
Construction/Materials: Corrugated
P-O-P Company: Colangelo Synergy Marketing Inc., Darien, Conn.

Client: Nestle Canada
Products Promoted: Kit Kat Chunky candy bars
Objective: To make a dramatic impact with the introduction of this "decadent" version of an already top-ten positioned candy bar. A high-impact, radically different merchandising unit was designed that could generate immediate impulse purchases.
Introduction: June 2000
Construction/Materials: 200-pound B-flute, pre-printed liner, 200-pound E/B-flute was used for the internal supports
P-O-P Company: Smurfit-Image Pac, Toronto

Review of an academic paper entitled, "Why Retailers Sell More or Less Than Their Fair Share in a Category,"

Retail Channel: Specialty Shops/Services
Display Type: Permanent Counter
Campaign: Fudge Delice Window Display
Marketer: Godiva Chocolatier
Producer: Godiva Chocolatier, New York

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Halloween Large Theme Display
Marketer: M&M/Mars
Producer: Smurfit-Stone Display Group, Richmond, Va.