Candy & Gum

Client: Hershey Chocolate U.S.A., Hershey, Pa.
Product Promoted: Hershey Kisses
Objective: The packaging for the candy dispenser was designed to let the consumer see the product. It is printed with animated candies to follow the product theme.
Introduction: July 1999
Number of Displays: 151,000
Construction/Materials: Six colors printed on combined board with shrinkwrap
P-O-P Company: Triangle Display Group, Philadelphia

Client: H.E. Butt
Producer: RCS, an American Greetings Company
Comments: The size of this display and its theme worked as a backdrop for sales promotion events. Participating retailers reported more than a 30% increase in overall seasonal purchases.

Client: Silicon Valley Confection Co., San Jose, Calif.
Products Promoted: "Year 2K Bug" ladybug-shaped milk chocolates
Objective: To increase the chocolate confection company's sales by taking advantage of the news coverage promoting the well-known computer software problem. "Y2K" is embossed on each bug's back.
Introduction: June 1999
Construction/Materials: Corrugated
P-O-P Company: ModPac Corp., Buffalo, N.Y.

MZM S.A. de C.V.
Alegro
Comments: The goal of this program was to increase impulse sales for anywhere from one to 10 different novelty candy brands. The display had to be flexible to accommodate a variety of product and store layouts. This modular display was made of blue polypropylene and clear high-impact polystyrene. Modularity helped reduce the cost of the display by 30%. The client saw a 23% increase in store space and a 36% increase in customer impulse purchases.

Pride Container Corp./Display Graphics
Athena Industries
Comments: Taking advantage of the impulse nature of candy sales, this display was designed for the front end of stores as a secondary placement. The display can be shopped from two sides and features eye-catching graphics. The unit also features casters so store personnel can periodically change the location of the unit.

Ultramark Inc.
The Pillsbury Co.
Comments: This mobile was designed to hang directly over the marketer's "Dipping Station," which allows consumers to add toppings to their ice cream at self-serve stations. Placement of the signage above this area created a powerful billboard effect, yet didn't interfere with customers during food preparation.

Client: M&M/Mars, Hackettstown, N.J.
Products Promoted: M&M/Mars Fun Size candies
Objective: To provide an effective secondary merchandising vehicle and to be the centerpiece for Halloween at retail. The unit sets up in less than 15 minutes.
Introduction: September 1998
Construction/Materials: Flexo print on bleach white corrugated; litho 70-pound CIS laminated to corrugated; SBS lug-ons and black fiber poles.
P-O-P Company: Smurfit-Stone Display Group, Sandston, Va.

Client: Hershey North America, Hershey, Pa.
Products Promoted: Godzilla-themed Hershey products
P-O-P Company: Chesapeake Display and Packaging Inc., Winston-Salem, N.C.
Objective: To design a program of exciting and effective P-O-P along with a consumer promotion that would contribute to the successful sales of Godzilla-themed Hershey products. Also, to provide a variety of display options for all retailers and increase the quantity of the client's products in each store.

Product: Candy and snacks
P-O-P company: Chatain & Thomas (design), New York
Distribution: Supermarkets, c-stores and mass merchants
Introduction: February 1999
Duration: Promotional
Construction: Paper, corrugate, vinyl
The display bin included in this year's program holds 12 cases of product and encourages consumers to "Brake here for M&Ms."